CBI Digital -Company profile - 2020

Faster growth. Stronger results. Proven.
CB/I DIGITAL – CREDENTIALS
Performance Marketing & Platform Development
300 Park Ave, 13rd fl, New York, NY 10022
Tel: +1 929-232-2848
www.cbidigital.com
Robot Tower, 6th floor, 308-308c Dien Bien Phu
Street, District 1, HCM City, Vietnam
Tel: +848 39103190 Fax: +848 39103160
www.chidoanh.com

WHO WE ARE
Founded in 2007 in New York, with offices in New York and
Vietnam
Serving established Brands/Enterprise clients in U.S. and
South East Asia, including LVMH (50 billion usd) and
Vingroup (12 billion usd)
Magento Solutions Partner and Google Partner
Proprietary Playmaker AI SaaS technology for automated digital
media optimization

WHAT WE DO
SEO Paid Acquisition Analytics &
CRO
Magento Ecommerce Web & Mobile Machine Learning

Established brands & enterprise clients

PAID ADVERTISING

Our Approach
CB/I is known for achieving impressive digital performance far beyond the industry average
and creating significant growth in complex business situations.
We use a multi-channel, multi-touch point funnel strategy that acquires new users to
generate top line sales while optimizing for both low cost-per-order and high ROAS.

Miz-Mooz is a premium footwear brand based in New York. Their footwear is distributed in major
retailers like Nordstrom, Walmart, DSW, and Zappos. They operate three branded and retail
Ecommerce sites - Miz-Mooz.com, AS98.net, InfinityShoes.com - an Amazon sales channel, and
multiple stores in the northeast US.
In addition to our ongoing Magento Ecommerce development, Miz-Mooz asked CB/I to manage its
SEO, Google and Facebook paid channels to consolidate agency work and simplify communication.
With the increasing difficulty of wholesale B2B and physical retail, Miz-Mooz relies on Ecommerce as
their main growth strategy.
Miz-Mooz Grew Online Sales +52% with Paid Prospecting

We Began by Optimizing ROAS for Google Adwords
CB/I first focused on optimizing campaign performance in 2017-2018. Within a few months, we
boosted Google AdWords ROAS from 12:1 to 24:1 – their campaign’s break-even point is 5:1.

By 2019, CB/I switched focus to scaling revenue and expanding customer base.
Starting with Google Shopping, in 2019 CB/I doubled the shopping traffic (+94%) YoY at a good CPC
of $0.52, adding a significant amount of new, high-quality traffic from first time customers at a low
cost, while keeping a healthy CPA at $15/order and a ROAS at 10:1.
Google Search maintained extremely high ROAS 22:1 with CPA $6.27, with YoY revenue increase +22%.
Scaled Revenue at Low Cost with Google Smartshopping

CB/I proprietary AI solution, Playmaker, helped Miz-Mooz achieved incredible ROAS of 40:1-69:1
for paid search (from an average 18:1-24:1 before) in recent months, tripled online revenue, while
lowering CPC and CPA.
Our Proprietary AI-Solution Achieves Search ROAS of 68:1
To increase ROAS, Playmaker algorithm focused on allocating budget to high-performing
campaigns more efficiently, while constantly reducing wasted spend.

Facebook is also a strong prospecting channel to expand NEW customer base. In 2019, we
scaled up Facebook traffic +116% at a CPC of only $0.55, and grew revenue +135% YoY, while ROAS
stayed at 5:1.
Facebook Prospecting Generates Big Gains in New Users

Thanks to strong paid prospecting with Facebook and Google, Miz-Mooz grew total online revenue
+52% in 2019 vs 2018 from all channels, earning millions in NEW revenue.
Additionally, paid prospecting helped Email revenue grow 8X (+678%) and traffic grow 9X YoY (873%).
Miz-Mooz Grew Online Sales +52% with Paid Prospecting

From: Ron Kenigsberg
Sent: Thursday, April 4, 2019 5:56 PM
To: Mike Le; Dan Kenigsberg; Cheryl Matson
Subject: Credit =)
Hi Mike,
I just wanted to send a quick note to let you know that we had a fantastic Q1 on both sites (MM and AS98). We are up 70%
on AS98, 62% on Miz Mooz, and 65% overall. As much as I would like to take all the credit for this increase (lol) I think we can
safely say that your teams efforts have really helped to grow the business. Hoping we can continue to see sustained growth in
the next quarter, and as you know Dan would say, spend spend spend! If you keep achieving these results, the sky is the limit
=)
Best, Ron
Our Funnel Strategy Scales and Optimizes

SuperJeweler Saw Improved Sales by the First Month
SuperJeweler.com, an 8-figure online jewelry retailer, hired CB/I to replace its big-name agency
and boost its stagnant Google AdWords revenue.
Within the very first month implementing our unique tactics to optimize Google Smart Shopping,
they saw their monthly revenue more than double (+146%) while reducing their Cost-Per-
Acquisition by -61%.

Google Ads performance continued to exceed expectation in December 2019, the biggest
sales month of the year.
Google paid search (brand and non-brand search) ROAS grew from 3.3:1 to 7.4:1 (+123%) vs Dec
2018, helping SJ grow revenue +20% while decreasing spend -46%.
Google Continued its Fast Growth Throughout the Year

Google Shopping continued its success, with orders growing +81% YoY and revenue jumping
+32% with ROAS 5:1.
Google Continued its Fast Growth Throughout the Year

The strength of Google Ads helped SJ achieve its most successful December ever, with YoY
sales increasing +35%, adding over $1 million of additional revenue that month.
Super Jeweler Achieved its Best Monthly Sales YoY

Sleeper.app reduced cost-per-action 90%
Sleeper.app is among the most popular mobile app for fantasy sports with over 1 million
users. CB/I helped tp not only acquire new installs, but also optimize for more valuable and
engaged users who would “create a league” and “invite friends” to join their league.
Within a month, cost-per create new league fell -90% from $110 to $10/league, and cost per
invite friend dropped from $238 to $24, which allowed ad spend to increase 10X from the
original plan.

“I have had the pleasure to work with Mike and CBI Digital over the past year, and his team are
the best I have encountered in the space. As proof, they have been able to drive our paid
installs down to $2 CPI on search and social, and reduced cost per action “create a league”
90%, in a category notoriously competitive and time constrained. I cannot recommend them
enough.”
Nan Wang – Founder, Sleeper.app
Sleeper.app - Testimonial

SEARCH ENGINE OPTIMIZATION

Major Marketplace Turnaround with Aggressive Strategy
Vingroup’s Adayroi.com is a $100+ million online marketplace, with over 1 million SKUs across 15
verticals including consumer electronics, consumer goods, healthcare products, beauty, fashion,
automobiles, hotels and travel.
Adayroi hired CB/I to turnaround 18 months of declining revenue, with the focus on SEO, Paid
Advertising, and Conversion Optimization.
In just over a year, CB/I’s aggressive digital strategy helped ADR increase monthly revenue +46%
YoY and doubled its users to over 10 million per month.

CB/I’s SEO strategy helped ADR triple SEO traffic to its Ecommerce platform within eight months,
adding over 1 million more search users each month.
SEO is the major push for revenue growth

Search experience
optimization
* Building Keyword Funnel & Site Architecture
* Matching User Intent from Search query ->
SERP listing -> Landing page -> Call-to-Action
Advanced
technical SEO
* Large Platform Restructuring
* Multi-country global SEO
* Merging multiple sites to enterprise platform
Off-page SEO
leverages
* Multi-channel SEO leverages: Paid Ads +
Affiliates + Email/Push + PR + Influencers
* Engagement & Conversion ranking factors
Our Enterprise SEO Strategy…
Intensive SEO
content strategy
* Process: Topic Research -> SEO copywriting
guideline -> Content QA -> Publish
* Content re-optimization

Casual gaming platform VNG increased search traffic 25X from 200,000 visits/month to over
5 million visits/month in just 7 months.
…Help Clients Achieve Major SEO Successes

CB/I Helps Clients Achieve Major SEO Successes
FRESH, a subsidiary of LVMH, is an established brand in high-end beauty and skincare
products. CB/I successfully relaunched global SEO for Ecommerce in 7 countries including
US, UK, France, Korea, Singapore, Thailand, and Hong Kong.
“CB/I helped us kick off a successful international SEO relaunch in 7 countries in U.S., Europe
and Asia - at the same time, start to finish. They are smart, responsive, technically savvy,
and easy to work with. I would highly recommend CB/I to any company...and not just for
SEO!”
Iakovos Hatzidimitriou
Global E-commerce, Fresh/LVMH

Faster growth. Stronger results. Automated.
Majority of SEO traffic comes from Featured snippet & Recipe rich cards
SEO drives 80% traffic for Beam Suntory’ Cocktail Project

Faster growth. Stronger results.
Automated.
LowbrowCustoms’ SEO drives 55% traffic & 47% revenue

“Hi Mike! I am so happy that we engaged with your company for SEO. I find that your team are
detail oriented, great communicators, and very on top of issues. I am getting more from your
team than I even expected, and it makes me a happy customer. My brother also exclaimed
how happy he is with CB/I and that he thinks it is a good value.
I am not joking when I say it helps me sleep well at night! We are entering our busy season and
sales are going quite well, and if not for all the attention and feedback from your team I would
not be as comfortable with this Ecommerce website relaunch as I am.
Tyler Malinky, CEO - LowbrowCustoms.com
LowbrowCustoms.com - Testimonial

ECOMMERCE & CORPORATE WEBSITES

CB/I is a certified Magento Ecommerce Solution Partner, and also works extensively
with Shopify, Wordpress/WooCommerce, and other Ecommerce solutions.
ECOMMERCE SOLUTIONS
- Handling complex inventory management system integration
with NetSuite, Microsoft Dynamics, Seller Cloud, VRP, and more.
- Building full-feature Ecommerce, e.g. payment gateway,
shipping & handling, loyalty, product feed synchronization, and
more.
- Configuring optimal cloud architecture for fast speed and
security.

Miz-Mooz - Magento Commerce Cloud Development
CB/I helps Miz-Mooz re-platform to Magento
2 Commerce Cloud in 14 weeks
Multi-brand: Miz-Mooz owns 3 brands, Miz-
Mooz, AS98, Aro, and a retail site Infinity Shoes
Multi-warehouse: 03 warehouses in New York,
New Jersey, and soon-to-be Europe
International sales: US, Canada, Europe, and
Australia with multi-language, multi-currency
B2B: Connect with Visual Next ERP for B2B sales
to Walmart, DSW, Nordstrom, etc

Miz-Mooz Magento Enterprise Development
“CB/I is the long-time partner we trusted to re-platform to Magento 2 Commerce Cloud,
with 3 brands, B2B, B2C and an expansion to Europe planned.
Their team was able to find solutions for any technical challenges that came up,
integrating multiple software solutions, including complex integration with our wholesale
ERP, in a timely manner and consistently beating delivery deadlines. In addition, CB/I
helped us achieve significant growth in SEO and PPC with their deep performance
marketing expertise, providing an end-to-end solution that grew our YoY sales +50%.”
Ron Kenigsberg – Founder, Miz-Mooz

✔Bixler is the oldest jewelry brand in the US, founded
in 1785. They are the official partner of leading
professional sports leagues globally creating branded
jewelry for fans
✔CB/I helped Bixler build their Ecommerce site & all
accompanying SEO within 9 weeks to meet a major
partnership deadline.
- Connect with Microsoft Dynamics Inventory
management system & other 3rd party extensions
- Build product feeds for Google/ Facebook ads
- Optimize site for SEO
Bixlers launched Magento 2 platform in 9 weeks

✔Edison Properties is a premium real estate
empire that owns a bouquet of office, residential
and storage property businesses.
✔ CBI launched corporate site for Edison Properties
within 7 weeks.
- Unique front-end effects designed to capture
attention and establish Edison’s brand identity
- “Quick edit” features enabling easier edits to front-
end content without using CMS
- ADA accessibility standard compatible
CBI built corporate site for Edison Properties in 7 weeks

DISTRIBUTED PLATFORM ARCHITECTURE

✔CBI has a proprietary distributed platform solution
that can speed-launch platform businesses within
3-6 months.
❖ Customizable for different business models in
multiple verticals, such as multi-sided marketplaces
or video/data streaming systems
❖ AI/Machine Learning capability for making smart
decisions
❖ Distributed, scalable cloud architecture for web &
mobile
❖ Built-in security threat prevention mechanisms
CBI PLATFORM SOLUTION

- Hystrix: Developed by Netflix - enable data streaming resilience for complex distributed systems
- Apache Solr/Elastic search: distributed indexing & load-balanced querying
- Kubernetes (K8s): system for automating deployment, scaling, and management of
containerized applications
- Micro services: Circuit Breaker, EIP (Enterprise Integration Pattern) and Indexing
- Circuit Breaker: Hystrix by Netflix OSS
- Java Jboss/SpringBoot
- Jboss Fuse: Built-in Apache Kafka, Camel, and ActiveMQ
- Database: MySQL, stronger in clustering than PostgreSQL
TECHNOLOGY STACK

CB/I develops scalable & secured web & mobile platforms
- Native iOS and Android mobile apps
- Hybrid mobile apps with React Native and Flutter
- Cloud-based platform architecture & API gateways
MOBILE TECH STACK

AI Areas: Prediction, Recommendation,
Clustering, Classification, Computer Vision,
Natural Language Processing, and more
AI/ML Services: Amazon SageMaker, Google
Cloud AI, Open AI
Machine Learning Models:
- Deep Learning: Neuron Networks (CNN, RNN,
LSTM, etc), Tree-based (Xgboost, Random
Forest, etc)
- Reinforcement Learning (Deep Q learning)
- Unsupervised learning: K-Mean, Louvain
method, etc
AI/MACHINE LEARNING

Client: Werk Place is a marketplace platform for businesses to list and book premium
office spaces, known as the “Airbnb for office spaces”.
Functionality:
- Build web platform, APIs and iOS app that allows users to upload office spaces,
search spaces and make reservations via credit cards and Apple Pay
- Use 3D office image effects to deliver amazing user experience
CB/I built Werk.Place iOS app & web platform in 8 weeks

Client: Music Traveler is a multi-sided marketplace
that connects traveling musicians with rehearsal
spaces. They had a poorly-coded platform due to
outsourcing to an incapable dev shop.
Functionality:
- Musicians can search and book rehearsal spaces
in both US and Europe
- The platform uses Python/Django framework
CB/I re-built Music Traveler multi-sided marketplace
“After having gone through working with
various agencies, we could confidently
say that CB/I was and is the only
company that gave us peace of mind.
The way CB/I team communicated,
interacted and executed projects with
our internal staff members to meeting
deadlines without quality issues gave us
great insights to how product building
should be done.
We will be with CB/I, as long as we exist
and so should others decide to work with
CB/I.”
Julia - Co-founder - Music Traveler

Client: POZ Personals is the world’s largest
community of people living with and those
affected by HIV/AIDS (240k subscribers). This
platform has multiple complex custom
features, is a frequent target of hackers and
scammers exploiting the community.
Functionality:
✔Excellent social experience on mobile
✔Sophisticated anti-spam mechanism to
prevent scammers
✔Fast loading speed for large platform
✔Smart matching algorithm for members
to connect with each other
CB/I built dating platform for POZ Personal in 16 weeks

Client: Dr. Ellen Marmur is an internationally known dermatologist
who invented a revolutionary skin care treatment, Light Therapy.
This iOS mobile app operate Light Therapy device via Bluetooth,
run skin quizzes, track usage patterns, and connect with online
Ecommerce store
Functionality:
✔Operate device via Bluetooth connectivity using GATT protocol
✔Connect with Shopify store enabling users to purchase supplies
✔Track usage patterns and save on cloud database
✔Allow users to run treatment sessions, save treatment history,
and selfie results overtime to check progress
CB/I created mobile app for skin care light therapy

Faster growth. Stronger results. Automated.
THANK YOU !

CBI Digital -Company profile - 2020

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