Comprehensive product recall plan to initiate the recall documentation and a recall event crisis communication procedure

1. Overview
Managing Through a Product Recall
Date: Thursday, December 1st, 2016, Time: 01:00 PM EDT | 10:00 AM PDT
Duration: 60 Minutes
Speaker: Richard Maksimoski
Product recalls are continually in the news across a broad range of product categories
and quality issues. The actual product recall documentation effort can be challenging for
the quality group, the legal group, and the entire company as well as shareholders,
customers, and suppliers.
With proper planning and by utilizing the process shared and discussed in the webinar,
everyone involved will be more comfortable to address this challenge pro-actively and
effectively. Taking a “reactive” approach to a recall will usually result in more mistakes,
too many emotional decisions made, and the company becoming even weaker as a
result of the event. The presenter will share a comprehensive process for all company
entities to embrace and understand prior to the actual recall event.
Why should you attend?
The attendee will leave this webinar with more confidence, vision, and productivity. The
confidence is knowing that you have a crisis communication process that is developed
prior to the actual event (if ever needed) and a decision tree is developed in time of
stability rather than one of high emotion. The ability to establish the necessary product
recall procedure will allow you to have confidence that your company will not be
“operating in panic mode”.
Areas covered in the webinar
 An example of the process in action
 Benefits to having a proactive process
 Tips for success as well as resources that can be utilized
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2. Learning objective
 A comprehensive product recall plan
 How to initiate the recall, document the steps in the process, and handle the events
after the public announcement
 Provide a template process for crisis communication due to the recall event
Who will benefit
 Vice Presidents of Quality and Operations/ Legal
 Managers across a Company who would be affected by a Recall
 Supervisors of Personnel who are responsibility for Quality
 QA/ QC Personnel
 Anyone related to Supply Chain/ Legal/ Marketing/ Product Development/ Sales
Speaker profile
Formerly the Vice-President and Head of R&D/Quality for Elmer’s Products, Inc., Richard
“Max” Maksimoski has over 30 years of R&D experience at a broad range of CPG
companies and industries like Elmer’s Products (Stationery, Toy, Office, Hardware),
Scotts Miracle-Gro (Lawn & Garden, Pesticides), Jergens/Kao Brands (Skin Care,
Cosmetics, Food), Kraft Foods (full range of Food products) and Procter & Gamble
(Cosmetics, Hair Care).
Max formed Maximum C/Q, LLC in July 2009 as a compliance, quality, and new business
development consulting firm to help clients develop their growth strategy, manage project
execution, source their production needs, and enable complete confidence in the
compliance and quality needs to launch products.
For more information, contact support @complianceglobal.us