Weeks before the first whistle of the World-Cup, Juan Carlos Rodriguez, the department of Univision ...

1. Largest Scorer in World Cup Media? Easily Univision
Weeks before the first whistle of the World-Cup, Juan Carlos Rodriguez, the department of Univision
Communications' president, introduced a challenge: Could his engineers work out the way to air its
soccer broadcasts than its english language competitors faster into American houses to them?
About a half-thousand dollars in new technology after, the challenge was met -- Univision's programs
beat beat ESPN's and ABC's, only if by a matter of seconds.
Mr. Saban and his associates are now investigating the chance of a deal in the center of a bustle of
large press industry mergers. In recent months, they have talked to at least CBS, Time Warner and
two big companies, about selling Univision for around $20 thousand. They're also contemplating an
initial public offering of inventory.
For Mr. Rodriguez, that experienced like enough to entice away some viewers. "Who doesn't want to
cry 'Aim!' five or six seconds before their neighbours?" Juan stated from Brazilian within an
interview.
Mr. Falco, who took charge at Univision three years ago after mature positions at NBC and AOL,
symbolizes the firm's desire to be seen as a mainstream media company. He's a 60-year old Bronx
native who doesn't speak Spanish.
The unprecedented publicity it has received from the World-Cup couldn't have come at a better time
for Univision. During a private-equity boom in 2007, his team acquired Univision for $13.7 million in
a bidding war orchestrated by the firm's biggest shareholder and former chairman, A. Jerrold
Perenchio. Mr. Perenchio, an one time Hollywood representative, noticed the potential of Spanish-
language television in 1992, when he purchased Univision for merely $500-million.
Twenty billion dollars would be a high-price for a Spanish Language media company. But on any
given night , telenovelas -- tales of treachery and love, sex, money, imported exclusively from Mexico
-- can attract more viewers than Englishlanguage sites like NBC and Fox. The community confirmed
its political influence when it managed a forum that was presidential during the campaign that was
last, and it's poised to play with an even larger role in the 2016 race.
A confluence of additional variables -- some deliberate, some serendipitous -- have also worked to
the network's edge. Univision's were used free loading by scores of soccer enthusiasts to covertly
see games on cellular telephones or their workplace computers. A few of Latin-American teams,
including Mexico and Costa Rica, performed astonishingly well in the championship. And some low-
Hispanic viewers simply favor the network's excitable commentators, who work themselves into a
frenzy whenever a player crosses midfield with the basketball, never head drives it in to the rear of
the web: "Mamita querida que GOOOLLLAZZZOO!"
Edgar Martinez of Univision planning for a program. The World Cup has set viewing records. Lianne
Milton
"We are seen as a Spanish-language broadcaster that mostly plays with Telemundo," the company's
chief executive, Randy Falco, said. "But in my perspective, we ought to be fighting with the English-
language systems because progressively we will have a market that may exceed media."

2. Univision, that was started as a neighborhood TV station in 1955, has become a sprawling media
conglomerate based in Nyc, reaching almost 100 million tv homes across the USA.
Telemundo outbid Univision for the 2018 and 2022 World Cups, breaking the Spanish Language
monopoly Univision has kept over the tournament since 1972. Telemundo has additionally been
investing in its own telenovelas. Its biggest hit at the minute, "El Senor p los Cielos" ("The Master of
the Skies"), about a Mexican drug lord, sometimes brings bigger people than Univision's competing
drama in an identical time-slot. Not too long past, that would have been inconceivable, according to
Spanish-language Television experts.
Yet the exact same shifting demographics which help Univision also threaten its popularity.
Additional media businesses are currently trying to achieve the expanding Hispanic population,
especially Telemundo, which has the strong assets of its parent organization, Comcast, behind it.
"Can we keep up our kingdom the manner we've for the last 50 years? My experience is, not always."
The World-Cup continues to be a record-breaking function for Univision, which has dominated its TV
opponents in a few of the largest towns in America -- Ohio, La and Houston. It also won the New
York market for some games.
The amounts serve as a sort of exclamation point to the sudden growth of the Hispanic population
throughout the last two decades in Us. It is a demographic shift that's clear in voting trends and
work patterns. Today the World Cup has demonstrated how the landscape is being reshaped by it
too.
Acculturation presents a much better threat that is long-term. Several identify themselves culturally
American and grow up bilingual. Univision will have to compete with every-other media outlet,
British and Spanish equally, for his or her focus.