Weeks before the World Cup's first whistle, Juan Carlos Rodriguez, the president of the sports depar...

1. Largest Winner in World Cup Media? Maybe Univision
Weeks before the World Cup's first whistle, Juan Carlos Rodriguez, the president of the sports
department of Univision Communications, offered his engineers with difficult: Could they work out
how you can broadcast its soccer programs into American homes faster than its english language
adversaries?
About a half-million dollars in new technologies after, the challenge was matched -- Univision's
programs beat beat ABC's and ESPN's, only if by a matter of seconds.
Mr. Saban and his partners are now investigating the chance of a deal at the center of a flurry of big
press business mergers. In recent months, they've talked to no less than two large companies, Time-
Warner and CBS, about promoting Univision for roughly $20 million. In addition, they are
contemplating an IPO of stock.
For Mr. Rodriguez, that felt like enough to lure away some viewers. "Who doesn't wish to cry 'Goal!'
five or six seconds before their neighbors?" Juan stated from Brazil within an interview.
Mr. Falco, who took over at Univision 36 months ago after senior positions at NBC and AOL,
embodies the company's desire to be seen as a mainstream media firm. Falco is a 60-year-old Bronx
native who does not speak Spanish.
The unprecedented publicity that it has acquired in the World Cup could not have come at a much
better moment. Several investors led by the media mogul Haim Saban, who is maybe most widely
known for adding the Mighty Morphin Power Rangers to Us from Japan owns the corporation. Mr.
Perenchio, an onetime Hollywood representative, saw the possibility of Spanish-language television
in 1992, when he bought Univision for merely $500-million.
Twenty million bucks will be a high price for a Spanish Language media company. But on any given
night , Univision's steamy telenovelas -- narratives of money, love, sex and betrayal, imported
entirely from Mexico -- can bring more viewers than english language networks like NBC and Fox.
The system established its political sway when a presidential forum was managed by it during the
last campaign, and it is set to play with an even bigger role in the 2016 race.
A confluence of factors that were additional -- some deliberate, some serendipitous -- have worked to
the network's advantage. Legions of football fanatics utilized loading that was free to Univision's to
discreetly watch games on their office computers or cellular telephones. A handful of Latin-American
groups, including Mexico and Costa Rica, performed surprisingly well in the tournament. And some
non-Hispanic viewers just favor the network's excitable experts, who work themselves into a frenzy
each time a participant crosses mid-field with the ball, never mind drives it in to the back of the web:
"Mamita querida que GOOOLLLAZZZOO!"
Edgar Martinez preparing for a broadcast. The World-Cup has set viewing records. Credit Lianne
Milton
"We're viewed as a Spanish Language broadcaster that mainly plays with Telemundo," the
corporation's CEO, Randy Falco, said. "But within my view, we should be contending with the
english language systems because increasingly we will have a market that will surpass NBC."

2. Univision, that was commenced as a San Antonio TV station that is local in 1955, is today a
sprawling media conglomerate centered in The Big Apple, reaching almost 100 million tv homes
across the United States.
Telemundo outbid Univision for the 2022 and 2018 World Cups, busting the Spanish Language
Univision has held over the tournament since 1972. Telemundo has additionally been investing in its
own telenovelas. Media's largest success at the moment, "El Senor p los Cielos" ("The Master of the
Skies"), about a Mexican drug lord, sometimes brings larger people than Univision's fighting drama
in an identical time-slot. Not long ago, that might have been impossible, according to Spanish
Language Television experts.
However the same shifting demographics which help Univision also threaten its dominance.
Additional media firms are currently trying to achieve the growing Hispanic population, such as
Telemundo, which has the powerful assets of its parent organization, Comcast, behind it.
"If I were Univision at this time, I'd be asking myself, Where are we headed?" stated Emiliano
Saccone, the previous head of MundoFox, yet another relative novice to the Hispanic market. "Can
we sustain our kingdom the manner we have for the past 50 years? My experience is, perhaps not
always."
The World-Cup continues to be a record breaking event for Univision, that has dominated its
Television competitors in a few of the biggest cities in America -- Los Angeles, Ohio. It also won the
Nyc marketplace for a few games.
The numbers serve to the sudden increase of Us's Hispanic population during the last 2 decades as a
kind of exclamation point. It's a market change which has been apparent in voting tendencies and
employment patterns. Today the World Cup has revealed how the media landscape is being reshaped
by it too.
A much greater long-term hazard is posed by acculturation. Many develop multilingual and identify
themselves as American. Univision might have to take on every-other media store, British and
Spanish equally, due to their attention.