YANKS!
                                                       “Step aside, Dallas
                                        ...
YANKS!
    A
gri&y,
sexy
Docu‐Soap
with
an
interac8ve
edge
for
your
fantasy
loving
audience!
An
easily
replicated
model
th...
YANKS!

 YANKS!
FINANCIAL
ESTIMATES
(DETAILED
FORECASTS
AVAILABLE
UPON
REQUEST)

 ESTIMATED
PRODUCTION
COSTS
AND
ALL
ANTIC...
2010 - 2011 Television Season
  America’s Team is already the talk of the UK
Here’s what UK and USA Sports
               ...
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2010 Marketing Yanks

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Marketing and Information - along with great press clips about the docu-soap YANKS!

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2010 Marketing Yanks

  1. 1. YANKS! “Step aside, Dallas Cowboys. America has a new team” Jan 20, 2010 Seattle Post America YANKS! THE CONCEPT THAT WILL CHANGE THE TEAM/FAN RELATIONSHIP! A gritty, sexy docu-soap, aimed at people 14 - Aimed at an attractive, affluent and dedicated 49 - with an interactive edge created for a target audience both in Europe and in the US - consumer-friendly and modern, sports, travel with an immediate strong impact on the and leisure loving audience growing US Hispanic market It features multiple, constant revenue This idea is ready to go and is first to market streams with the potential for future in the US. Already an international franchising and continuous expansion headlines winner - this unique and opportunities - including the possibility of controversial concept that has gathered moving to new sports, i.e. a steamy YANKS worldwide attention and has shaken the Latin American spin off in Brazil, etc media in Europe
  2. 2. YANKS! A
gri&y,
sexy
Docu‐Soap
with
an
interac8ve
edge
for
your
fantasy
loving
audience! An
easily
replicated
model
that
could
have
the
same
impact
on
the
world
of
professional
sports
that
 Apple
has
had
on
the
music
industry.

There’s
no
doubt
that
the
sports
industry
is
headed
towards
the
 interac:ve
rela:onships
‐
and
baseball
interest
in
America
is
on
the
decline.

2010
is
a
World
Cup
year
‐
 so
interest
in
the
sport
will
be
high.


Invest
with
an
instant
sensa:on,
with
minimal
PR,
the
press
 coverage
of
this
project
has
been
staggering. Conserva:ve
models
show
a
profit
of
$5.6
million+
(or
more)
by
2012
in
revenue
through: 
 
 The
revenue
generated
from
the
12
episode
television
series
and
interna:onal
 
 
 distribu:on 
 
 PPV
match
day
coverage
and
website
subscrip:ons
with
addi:onal
adver:sing 
 
 Uniform
Adver:sing,
in‐show
brand
placement
revenue,
player
sponsorships,
 
 
 endorsements,
merchandise
sales,
and
summer
exhibi:on
matches
scheduled
against
 
 
 US
based
teams
during
the
summer Consumer
Target
for
America’s
Team
FC Global
audience,
typically
Males
from
America,
the
UK,
Canada,
La:n
America,
Europe,
Asia
(although
 the
TV
show
griXy
docu‐soap
style
will
also
be
very
aXrac:ve
to
females
as
they
are
more
familiar
with
 soccer
than
other
male
dominated
sports) 
 
 12‐49
Years
Old 
 
 Average
Family
Income
$75‐85k 
 
 69%
“White
Collar” 
 
 70+%
Married
HH 
 
 High
use
of
internet,
surfing
and
social
networking,
televised
sports,

par:cipa:ng
in
 
 
 sports,
sports
related
video
games,
likely
to
have
kids
playing
organized
soccer
 A&rac8ng
Members:

 A
growing
and
rabidly
dedicated
American
audience
that
will
capitalize
on
Viral
marke:ng
and
Social
 networks
that
are
ideal
for
the
18‐49
year
old
market. 
 
 A
dynamic,
energe:c
and
interac:ve
subscrip:on
based
website
that
primarily
uses
the
 
 
 energe:c,
raw,
television
reality
series
and
viral
marke:ng
to
aXract
consumers 
 
 Due
to
it’s
“controversial”
nature,
the
press
also
has
created
tremendous
amounts
of
 
 
 free
adver:sing
(see
papers) 
 
 Partnerships
with
ATFC
Sponsors,
Travel
and
Tourism
industries,
USL
and
MLS
teams
as
 
 
 well
as
US
and
UK
Celebri:es 
 Viral
Marke:ng
via
ESPN
and
Fox
Sports
blogs,
Rotowire,
YouTube,
Facebook,
Bebo
‐
 
 
 :e
ins
to
sports
reporters
and
“well
followed”
bloggers
are
vital
–
significant
 
 
 devo:on
will
be
spent
on
“buzz”
blogging.

An
addic:ve
concept,
fans
of
the
team
will
 
 
 feel
directly
involved
in
the
“david
vs
goliath”
phenomenon:

with
the
chance
to
turn
 
 
 around
the

“worst
team
in
professional
soccer”
set
in
a
unique
and
historic
 
 
 tourist
town
cited
by
the
BBC
as
perhaps
the
most
scenic
in
the
UK.
  3. 3. YANKS! YANKS!
FINANCIAL
ESTIMATES
(DETAILED
FORECASTS
AVAILABLE
UPON
REQUEST) ESTIMATED
PRODUCTION
COSTS
AND
ALL
ANTICIPATED
REVENUE
 ESTIMATED
 ESTIMATED
24
 OVERHEAD/COST MONTH
REVENUE STREAMS Addi:onal
PPV
Memberships
via
web
to
view
All
Team
Matches
Live

or
on
demand
 $288,000 $480,000 (paid
annually
at
$19.99
or
per
match
at
$2.99) All
Team
and
Show
Merchandise
Sales
(t‐shirts,
uniform
replica
jerseys,
hats,
calendars,
 $3.8
million $9.6
million posters,
s:ckers,
mugs,
etc)
est
at
320,000
units Corporate
Individual
Match
Sponsorship,
All
onsite
Pitch
(on‐field)
Adver:sing,
Match
 Internal
labor TBD Day
Programs,
Ticket
Sales Player
Sponsorship
and
Uniform
Sponsorship Sales
Agent
%
 $300,000 Show
Runner
Payment,
Host,
Other
representa:on
fees Television
Produc:on
Costs
per
half
season
(12
x
:43
minute
episodes)
Revenue
(US
 $630,000 $2.5
million only)
vs
adver:sing
revenue
and
on
screen
brand
placement DIGITAL
MEDIA:

Website
mgt,
website
Adver:sing,
IPhone
and
Google
apps $135,000 $467,000 Ticket
Sales,
Tours,
Travel
and
Tourism
Co‐op TBD TBD Ongoing
Percentage
of
royal:es
from
all
US
players
for
future
endorsements,
 TBD TBD professional
contracts,
posters,
calendars,
etc,
expansion
markets
and
frachises Stadium
Naming
Rights
(UK
and
US)
and/or
stadium
adverts/
:e
ins Sales
Agent
%
 $100,000 Interna:onal
Distribu:on
(UK,
Canada,
Asia,
Europe,
Mexico,
South
America) TBD TBD Also provided are costs of goods and services, production expenses, etc. for a complete description and disclosure - contact: pmac tonite entertainment T/Work Phone 513.227.7642
  4. 4. 2010 - 2011 Television Season America’s Team is already the talk of the UK Here’s what UK and USA Sports “Both evil and and Entertainment writers have genius...there’s no doubt been saying about YANKS!: that sports and TV are headed for the interactive.” “I’m certain this show will be an instant success both in the UK and USA” - This is American Soccer - John McGinlay, Former Bolton Striker, Magazine UK Sports Commentator “...a hilarious trailer” US Player and Fan “Fort William will succeed where David Beckham failed - by selling Soccer to “(This) remarkable tale of how US Americans” backer Paul McDonald aims to - The Daily Mail take the Highland League’s bottom club ‘from worst to first’ has already made national headlines.” America’s Team FC merchandise is already selling - The Press and Journal “More than just a series about "a team that has one of the worst records in all of professional sports" But when the team is the subject of an interesting public ownership scheme/ reality show you're probably not too hung up on doing things as they have been done before. It's an interesting intersection between reality TV, social networking and sport...it's gonna be special. Directing the action during a Anyone else want to join me?” pre-match warmup

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