The Pursuit of Magic

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The Pursuit Of Magic, presented at Speak The Web Liverpool on 15th Feb 2010, takes a moment to reflect on key design principles that may or may not be being used effectively by legions of web designers.

Design

This is not a case of...
You’ve either got it, or you haven’t

Nor is it a case of...
I think I’ve got it, and you haven’t

It’s more a case of...
You can have it if you want it

before I start, let’s be clear...

the web
is not print

The screen brings with it different kinds of
challenges for visual design, some of which
occur exclusively in interactive media. It’s
unrealistic to think our old methods can ﬁll in all
the gaps, but new interaction patterns and visual
languages emerge everyday. These are the
building blocks for our new design principles.
Jason Santa Maria

and it doesn’t matter how good you are with...

HTML & CSS
jQuery
Photoshop
because these are just enablers

By Olly Moss
http://www.ﬂickr.com/photos/ollym/2998286041/

Amy Martin
http://design-book.blogspot.com/search/label/posters

Osbornevillas
http://www.ﬂickr.com/photos/osborne_villas/3390937252/

By Atmostheory
http://www.frankchimero.com/
http://www.atmostheory.com/index.php?/projects/commands/

balance
composition
symmetry
movement
patterns

through all of this, we can create

magic

thanks

simon collison
@simoncollison colly.com erskinedesign.com

More from Simon Collison

In 2006 Simon wrote a successful book about learning CSS. Building the web wasn’t easy back then, but CSS was pretty basic. Simon also used to talk about systems a lot, but didn’t have many answers. Fast-forward to 2014 and everything has changed; that CSS book is both useless and wrong, and systems inform much of what we build. This talk will look at how the landscape changed for front-end designers, and how we must think more holistically about the scope of our projects. With practical examples he’ll explore the tools, methodologies and systems that reenergised him and helped make sense of the whole darned mess.

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In this one hour tutorial Simon Collison will demonstrate why convention, order and understanding are vital to web design and development teams. He'll give insights into how Erskine approach projects and will help attendees explore ways of creating and evolving their own "Ultimate Package". Why conventions are essential for successful web projects. How Erskine approach HTML, CSS & JavaScript in their own projects. What to consider when developing your own "Ultimate Package".

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Its not easy to make the right decisions when you’re working on your own projects. You’ll often need to produce engaging content, stunning design and rewarding experiences without all the usual in-depth client research and process. This calls for smart thinking and bold leaps of faith. In this design and content-focused talk, Simon will share his own experiences - both successes and failures - with a specific focus on the agency/portfolio website and it’s variants. This was presented on 15th August at the http://2009.geekinthepark.co.uk/ event.

Nailing Your Own Projects

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If every project is different, then every project demands a bespoke, empathetic approach. But how can we confidently work this way without losing time and money and incurring other problems? How can we ensure every designer, developer and stakeholder is able to add value at every stage? What we need is a toolbox - a selection of flexible approaches that ensure a project has a clear roadmap, but allowing for organic and collaborative process throughout. Simon Collison will offer some unique twists to existing methodologies and present his take on agile development, audience modelling, and doing exceptional things with post-it notes, magnets and other tools.

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The idea presents itself, and its all hands on deck getting the app built. Most developers will spend some time thinking about the real needs of the target audience, and the best methods for fostering a community. But how can you be sure you truly understand what the audience needs, and how can you legislate for where the community might take your app. Simon will present a number of proven methodologies for audience research, modeling and grouping - and discuss the impact the results can have on the development process. He'll also look at the importance of designers and developers working collaboratively within the process. Presented at Future Of Web Apps Tour, Leeds, May 2009

Knowing Your Audience

Simon Collison

More from Simon Collison (12)

Old Dog, New Tricks

Notes from the Edge

Elegance Without Compromise

Adaptive Systems

Project management

EE: Five Years Of Quiet Revolution

Developing Your Ultimate Package

Nailing Your Own Projects

The Process Toolbox

High Noon Shoot Out - Design

The Business Of Web Design

Knowing Your Audience

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The Pursuit of Magic

1. the appliance of science the pursuit of magic simon collison speak the web, liverpool, february 2010 @simoncollison colly.com erskinedesign.com

2. a deeper understanding of traditional design principles can bring that magic “something” to our web designs

3. This is not a case of... You’ve either got it, or you haven’t Nor is it a case of... I think I’ve got it, and you haven’t It’s more a case of... You can have it if you want it

4. before I start, let’s be clear... the web is not print

5. The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can ﬁll in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. Jason Santa Maria

6. and it doesn’t matter how good you are with... HTML & CSS jQuery Photoshop because these are just enablers

7. we design to communicate

8. modernism post modernism

10.

11.

12.

13.

14.

15. nostalgia

16. Copyright BBC 2010

17. By Olly Moss http://www.ﬂickr.com/photos/ollym/2998286041/

18. Amy Martin http://design-book.blogspot.com/search/label/posters