NAM Youth Marketing specializes in college marketing, youth marketing, and campus marketing. Check out more at http://namooh.com . Let us connect your brand with the $400 billion youth market.

2. NAM HIGHER EDUCATION SAMPLING –
EVENT MARKETING – ON-CAMPUS
PRODUCT AWARENESS – CALL TO ACTION
CAMPAIGNS, etc…
NAM MAKES HIGHER EDUCATION
SAMPLING PROGRAMS EXPLOSIVE &
EXCITING BY ENGAGING STUDENTS WITH
THE BRAND!!
REVIEW OF THE CASE STUDY WILL
REVEAL A REAL PEER to PEER STUDENT
ENGAGEMENT VERSUS OTHER MEDIUMS
AVAILABLE WHICH SEEM
TO MERELY JUST PASS OUT
SAMPLES.
WE LIKE TO THINK
OF IT AS THE COMMERCIAL:
“APPLE VERSUS PC”

3. Client: Doritos HIGHER
EDUCATION Collisions Election
Bag Campaign
The NAM Case Studies PowerPoint is dedicated
to past client program and the results the
promotions generated.
Election
Bag
Campaign

4. Client: Doritos Collisions Election Bag Campaign
Business Objective: To increase product relevance among
collegiate audiences, as well as celebrate the 2008 presidential
election, Doritos wanted to execute a marketing program on the
day of and the day prior to election day. Sampling over 2 days in
1-2 locations on campus for Doritos brand during election period
STRATEGY: Provide Educated Regarding Product in-market
teams to execute buzz generating campaigns aimed at students
at 21 colleges. The talent Doritos in conjunction with the election
in targeted areas on campus.
Target: 21 College Campuses From Client in coordination with
Aramark and Sodexo MARKETS:
21 Colleges Nationwide – See Attached Listing
TIMING: Managers-144 cases of the Doritos Collisions (Pizza
Cravers and Ranch) product were delivered to each account
manger via UPS between 10/28-10/31. Complications: Some
Sodexo Managers Received Double Shipments Of
Regular and Actual Campaign product.
You will need to accept the shipment and store the
product until the sampling event on Mon 11/3.
Sodexo Unit Manager will accept the product and
direct sampling agency to where it is stored based
on arrangements made during initial call.

5. School List:
ARKANSAS STATE UNIVERSITY-Sodexo MAIN
OFFICEBUFFALO STATEINDIANA STATE
UNIVERSITY MARSHALL UNIVERSITY
MISSOURI STATE
UNIVERSITYNORTHERN ARIZONA UNIVERSITYTEMPLE
UNIVERSITYUNIVERSITY OF IDAHO
University of Illinois at Chicago
UNIVERSITY OF LOUISVILLE
UNIVERSITY OF NEVADA LAS VEGAS
UNIVERSITY OF PITTSBURGH OAKLAND Litchfield
Tower
UNIVERSITY OF WISCONSIN
OSHKOSH WRIGHT STATE UNIVERSITY
University of California, Davis - Resident Dining
HUNTER COLLEGE
UNIVERSITY OF SOUTH CAROLINA
MONTCLAIR STATE UNIVERSITY
KENT STATE
UNIVERSITY OF CENTRAL MISSOURI
UNIVERSITY OF WISCONSIN EAU CLAIRE

6. Programs: Sampling-Hand To Hand Distribution
Execution: Further Questions/Answers.
The sampling company will simply give away the
product, while engaging with consumers and
encouraging them to make their voice heard and
vote. No premiums will be given away.
At the conclusion of the Day 1 event, the samplers
will store any excess product and dispose of any
packaging and boxes. If you can identify the
disposal up front (if you recycle or have guidelines),
it would be helpful. The samplers will return the next
day, on Tuesday (Election day) to complete the
sampling.
RESULTS:
NAM surpassed Client expectations by delivering
over 6000 units per campus per day versus the 3000
units planned for. The campaign was a smashing
success in that NAM was in constant coordination
and communication (phone – email – conference
calls) via: 4 PepsiCo Management – 21 Sodexo On
Campus Agents – 21 Sampling Managers and 63
Staffers. References Attached.