Web Directions South 2013 for NLA staff

Editor's Notes

1. 2009 First saw sketchnotes on a colleagues wall – Always wanted to try
2. Visualnotetaking - Done in real time during a presentationStyle of this presentation is based on a Sketchnote – It’s a bit backwards but hopefullyI use to take detailed notes – boring, not very memorable – content could be interesting but difficult to rememberSketchnoting – Makes you listen more intently – Capture the key messagesNot fine art – It’s about capturing ideas usning simple imagery and wordsKids draw all the time – It’s the way they communicate ideas, As adults we stop as it’s not considered ‘serious’As a designer it’s all about exploring / communicating ideas and sketches are an integral part of the processListen more intentlyFocus on the big ideasMore deliberate in the way you draw and write notesFUN
3. Because your mind and body are working together – You can recall more of what you hear and draw
4. Sketchnoting engages your whole mindDUAL CODING THEORY – Allan Paivio (1970s)Brain processes information using two primary channels: Verbal and VisualConcepts as WORDSConcepts as IMAGESActivating BOTH MODES your brain creates an associative library of words with images WITH MENTAL cross references between them.HEARINGSYNTHESIZINGSEIZING - IDEAS
5. Using BOTH MODES create a VISUAL MAP of what you capture
6. BenefitsGOTCHA – May need a source of light when the house lights go down!
7. More sketchnoting resourcesSketchnote ArmyMike Rohde – Sketchnote HandbookEva Lotta-LamUX Mastery - Sketchnoting
8. Aarron Walter – Emotional Design workshopIn an age of mass manufacturing - We want to FEEL something special - Love for Hand made, products that make us FEEL something. Products with personalities and Stories.
9. Often designs don’t go the extra mile to makeusersFeelspecial - PleasurableTheymightmake people feelfrustrated, angry, upset, nonchalant You need to go the extra mile in your designs to connectwiththememotionalyUsable is the low bar -
10. Usable design is a bit like a chef making food edible.It’s ok, but not good enough
11. As part of good UCD design – We need to know our usersUser research PersonasEmpathy maps
12. Workshop extended the idea of knowing your user to KNOWING your PRODUCT
13. USING DESIGN PERSONASIf you’re product were a person, what would it be like? What would it say?
14. Brand traits5 – 7 Traits that best describe your brand along with a trait that you want to avoidHelps designers and writers create a Consistent personality for this productFun – but not childishFunny – but not goofyPowerful - but not complicatedHip – but not alienating
15. Personality mapsDominant or SubmissiveFriendly or Unfriendly
16. VOICEIf your brand could talk how would they SPEAK? What would they say.VOICE and TONEHelps connect with users
17. Engagement MethodsEmotional Engagment methods you might use in the UI to support your design personaSURPRISE & DELIGHT – Themed login screens / Easter eggsANTICIPATION – Random greeting messagesREWARDS – Recognition / Giveaways etc
18. Building upon the BASICS – extending your understanding of your USERS and YOUR products to connect with users on an Emotional Level
19. Aaron Walter’s talk on Connected UXHow MailChimp took Data > Information > Knowledge > Wisdom
20. Aaron Walter’s talk on Connected UXHow MailChimp took - Data > Information > Knowledge > Wisdom
21. Like most organisationsSilo’d teams gathering massesData and Information about their products / servicesMay gain knowledge – But often gets lost between teams, in files, in drawers etcOverwhelming - different types of dataAn approach - To make it easier to gain knowledge and maybe even wisdom
22. Simple way to Enter and Find valuable information in s single placeStarted with Customer feedback email – Quickly flag and tag email with valuable info - Use automated scripts to add to an Evernote notebook (Client feeback)When questions arise – Hey do we have a problem with this feature / Has anyone asked for this feature etc – Simple search for answers with filtersWhat else can we put in here?Individual teams take ownership of what they put in – Good data in Good data outSTART TO SEE PATTERNS! (WISDOM)
23. Because it’s all searchable – Everyone can become a researcherEasily pinpoint users for testing / followupsWould this approach work for us? Sure why not.If not Evernote some other tool – Just has to be easy in / easy out.Privacy issues for us?
24. My summary of the talksGood vibe / Interesting people and conversations / Great food and CoffeeConference structure 2 streams – Design and DevelopmentMy interest is in Design thinking – stream had many international speakersI also like seeing the way people present!What’s going on / What people are doing / thinking / what’s the trends? Get inspired to look outside the box.
25. Users – Have increasing expectations
26. Devices / Web is Expanding rapidly into the “internet of things”Smart Watches to Giant TV displays!PLUS other devices which are connected to the internet – Not smart – but smart enoughRequires fresh thinking about the interactions between users and devices – Not simplyUsers are not just single devices but multiple devices – Apple TV“Mobile” is now verb - It’s the device a user has access to now!
27. Cloud or (Clouds) providing increasing connectivity between users / devices and the content they seek ANDEverything in between
28. Content – is still the king – However we need to be flexible in how we CreateMake it discoverableHow it’s deliveredCreating content for an imperfect web. Still stuck thinking Print (Page design)Should think Content Like LEGO pieces – combined with old, or split up and combined with new pieces – Be flexibleNLA – Drupal. E.g. Trove and Libraries Australia HelpWe may need to be flexible in how we think about content delivery to better match our users (Not our traditional ways) – E.g . ‘Ten Play’ Shift thinking from Channels to Content (This is what users want)
29. We need to be flexibleSmall modular chunks / Combined / Split and delivered in ways that our users want!
30. Cloud or (Clouds) allows better connectivity between users / devices and the content they seek.