How do you develop leads in five steps? In this presentation I outline the five steps I use to help brands position themselves using thought leadership events. No sales. No product demos. Just carefully constructed discourse with industry thought leaders that resonates with your target markets decision makers. I actually don't know a better model for quickly building trusted relationships with new prospects. I hope you find the summary helpful? And if you want more information or have questions just shout. you can email me directly at colin@coliniles.com or learn more about my offerings at www.coliniles.com. Chrs.

1. Using Thought Leadership To
Develop Leads In 5 Steps

2. Step One - Create Your Branded Event
Target : CXO / CHRO
Theme : Productivity at work
Episodes
#1 Making Remote work, work.
#2 The Good, The Bad and The Ugly of AI
#3 DeFi and DAO's
#4 Staff on demand
#5 How to crowdsource at scale
Frequency - Monthly
Channel - LinkedIn Events
Goal - Generate 10 qualified HNW leads.

3. Sneha Shah works with
startups across the globe, so
is ideally positioned to explore
how crowdsourcing can be...
Charles Savage founded Easy
Equities with the goal of
democratising investing and
the application of staff on
demand has been critical to
his success...
Does remote work work?
In this session Rick Hammell,
CEO and founder of....
AI has the potential to
transform business today. But
how will this play out in an
African context?
Stephen Van Coller will join...
#1 Remote Work #2 GBA of AI #3
DeFi
#4 SoD #5 Crowdsource
Step Two - Source Amazing Guests
Sneha Shah
Charles Savage
Rick Hammell Stephen V. Coller
Monica Singer is one of
Africa's top influencers when
it comes to decentralised
finance. Expect a passionate
defence of....
Monica Singer
These are obviously examples for illustrative purposes only.

4. Step Three - Co-Market Event
Primary Channel LinkedIn
Blogs
Direct outreach
Newsletters
Media

5. Public Webinar Fireside Roundtable
Step Four - Host Event

6. Blogs
Direct outreach
Newsletters Media
Step Five - Stay Connected

7. Want To Learn More?
CLICK HERE TO BOOK
Then book a call and I'll answer any questions
you have about:
• Defining the target audience
• Developing topics
• The role of the guest
• Physical v's online events
• Building audiences
• Recycling material
• Approach leads
• And any other questions you might have.....

8. For Case Studies & More
c liniles.com
visit:

9. My Clients Include...

10. Testimonials
You have a brilliant knack for engaging people and keeping them inspired and
excited
Lorelle Viljoen - Culture Lead at Capricorn Group
A big thank you to Standard Bank from the whole Wyzetalk team. We are proud
of our partnership.
Gys Kappers - CEO and co-founder wyzetalk
Great session. Great group of people. Thank you.
Rod Poole - Chief Change and Business Transformation Officer, Standard Bank
Colin’s thought leadership series created a lot of interest for our people and
clients as he always look at things differently and has a great network of credible
people on the cutting edge
Stephen Van Coller - Group CEO of EOH

11. Testimonials
The balance of interesting content and lighthearted conversation that keeps
everyone captivated and inspired… thanks again Colin, look forward to many
more.
Anton Gaylard - CEO Crossfin
Thank you for an unforgettable event and going above and beyond. You took our
event to another level.
Kim Furman - CMO Synthesis
Thank you so much for the session today. I thoroughly enjoyed it.
Julie-Anne Walsh - Chief Marketing Officer at Takealot
To have someone facilitate with that maverick skill is so powerful
Prof. David Taylor - Founding Director of AIFMRM, UCT

12. Chat soon!