2. INDIAN AUTOMOBILE INDUSTRY
4th largest country in the
world by valuation of
automobile industry
RANKING
India's EV industry was
valued at
US$3.21 billion in 2022
EV
VALUATION
The Indian automobile
industry is the 5th
largest in the world
EV RANKING
India's automobile
industry has a US$222
billion market worth
INDUSTRY
VALUATION
Automobile industry
contributes 8% in
total GDP of India
CONTRIBUTION
IN GDP
3. TOP 5 PASSENGER CAR
COMPANIES MARKET
SHARE ACROSS INDIA
IN THE FINANCIAL
YEAR 2022
43%
16%
11%
7%
6%
17%
MARUTI SUZUKI
HYUNDAI
TATA
MAHINDRA
KIA
OTHERS
4.
5. INTRODUCTION
TOTAL ASSET - $17.61B, JAN 6 2023
INDIA'S LEADING EV MANUFACTURER
FOUNDED IN 1945
GLOBALLY PRESENT IN OVER 125
COUNTRIES
OWNS BRITAIN’S LUXURY BRAND
JAGUAR LAND ROVER
10. TECHNOLOGY USED IN NEXON EV
THE ZIPTRON HAS A HIGH ENERGY DENSITY LI-ION
BATTERY PACK THAT PROVIDES THE VEHICLE WITH A
MAXIMUM RANGE.
THE FUTURE-PROOF TECHNOLOGY IS COMPATIBLE WITH
FAST CHARGERS AS WELL.
THIS TECHNOLOGY WAS DEVELOPED BY TATA MOTORS.
11. PRICE RANGE OF NEXON EV
BASE VARIANT – 14.99 LAKH
(EX-SHOWROOM)
TOP VARIANT – 20.04 LAKH
(EX-SHOWROOM)
12. SALES
TILL NOW TOTAL SALES OF NEXON EV
35,000+ units
SALES OF NEXON EV DEC, 2022
3,868 units
TOTAL SALES OF TATA EV’S IN 2022
18,572 units
19. TATA NEXON EV ACHIEVEMENTS
In 2021, TATA
Nexon EV won
the first ever
Green Car Award
by ICOTY
1st ever electric car
to reach World’s
highest motorable
road which is
located at 19,024
feet - Ladakh
The Tata Nexon EV
win the 2021
CNB EV of the
Year award
Nexon EV bagged
the Electric car of
the year award
2021 presented by
Motor Vikatan
21. SWOT ANALYSIS Nexon EV
S
T
O
W
STRENGTH
OPPORTUNITY
THREATS
WEAKNESS
Mahindra can
come with the
same range of
EV
Deterioration in
the global
economy
Early capture of
the EV market
Monopolizing
charging station
Increase market
share with low-
cost EV
Non-availability
of charging
stations
TATA universe for
logistics support
Affordable
financing solution
Affordable price
23. The India Electric Vehicle market is
expected to grow at a compound annual
growth rate of 94.4% from 2021 to 2030 to
reach USD 152.21 billion by 2030.
FUTURE GROWTH OF INDIAN EV MARKET
Indian Govt has set a target for the EV industry to
capture 30% of the private car market by 2030
24. Future of Tata EV
•Tata Group will begin producing semiconductors in the
country within a few years
•Tata Motors is targeting to achieve EV sales of more
than 1,00,000 in FY 23-24
•Tata Powers plans to set up 25,000 EV charging
points across India over the next 5 years
25. LEADING STATES IN INDIA
UTTAR
PRADESH
2,55,770
REGISTERED
EV
DELHI
1,25,347
REGISTERED
EV
KARNATAKA
72,544
REGISTERED
EV
BIHAR
58,104
REGISTERED
EV
MAHARASHTRA
52,506
REGISTERED
EV
EV TRANSITIONS
26. Tata Motors is actively considering tapping into
some of the export markets beyond South Asia, for
its range of electric vehicles (EVs) as it sees an
opportunity of selling affordable EVs in markets
outside India.
Globally, EVs are priced above $25,000 but Tata
Motors’ electric models priced at $18,000 are very
disruptive.
EXPORT OF TATA EV’S
27. GOVERNMENT PROGRAM AND POLICY
Income Tax
Benefit
Registration
Fee
Exemption
Road Tax
Exemptions
Interest
Subventions
EV TRANSITIONS
28. ANECDOTES
"The challenge for any EV is I think the fewer charging stations."
"There is a huge scope, the market is definitely growing. I can say that EV is
the future and the government is also taking steps to promote EV.”
"Tata is such a brand which we all trust so people are buying it without
any hesitation."
-BY Kedar Paul (TATA Motors)
29. PERFORMANCE MEASUREMENT OF TATA NEXON EV
行业PPT模板http://www.1ppt.com/hangye/
SILENT AND NO
NEED TO
CHANGE GEAR
SERVICE COST
VERY LOW
YOU CAN DRIVE
IN WATER
LOGGING
30. THE COST OF PRODUCTION & SUPPLY FOR THE NEXON EV – 13.67 to 18.28 LAKH
AVERAGE GROSS PROFIT MARGIN OF TATA – 5%
AVERAGE DEALER MARGIN ON NEXON EV – 65,505 Rs
AVERAGE DEALER MARGIN OF TATA MOTORS - 3.74%
COST & MARGINS OF NEXON EV
PRICE RANGE OF NEXON EV – 14.99 LAKH – 20.04 LAKH
D to N problem:
Car shifts from D to N while running as a fail-safe measure. It’s not possible to change to D after D to N problem.
SOC Dropping regularly:
State of charge (SOC) The state of charge is defined as the ratio of the available capacity Q(t) and the maximum possible charge that can be stored in a battery.
Fast charger getting stuck:
Fast charger gets stuck and the owner has to access a release line below the front wheel arch to release the charger.
Failure of mounts of electric motor in some cars
Mount of Motor fails and motor moves down
