Key to Growth is Sales and Marketing Alignment. Today the lines between marketing and sales and have become increasingly blurred. It’s difficult to really know within the sales cycle where the marketing role ends, and the sales role begins.

1. CMOs are poised to wield considerable influence in the C-suite—and
across their entire organizations. As digital technologies have changed the
face of marketing—from creating innovative ways to connect with
consumers to provide a wealth of customer data across every touchpoint—
the role of the CMO has been significantly elevated.
Once largely responsible for brand and marketing campaign activity, CMOs
today help drive customer experience and harness data-driven insights
that can shape corporate strategy and impact financial performance. CEOs
and other C-suite executives now expect CMOs to demonstrate how
marketing drives growth and contribute to strategic business discussions.
Yet, despite the elevation of the role and expectations of their C-suite
peers, many CMOs face a crisis of confidence that is impairing their ability
to fully engage with the C-suite and have a voice at the executive table,
according to new Deloitte research.
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