1. ChannelSMART Introduction Tuesday, March 17, 2009

2. What is the benefit… 2 Business Impact Marketing Evolution Cross Media Marketing Right person, right offer, right time across multiple channels & coordinated across the buyer life-cycle LOYAL 3 -10X at half the cost SATISFIED NEW Multi-Channel Marketing Right person, right offer, right time across multiple channels 3 - 5X Database Marketing Right person, right offer, right time 1 -2X Target Marketing Right person + 50% Mass-Marketing Same message to all

3. The Challenge Needs a New Approach 3 Customer Customer Communications Communications call center email RSS WEB store SMS print email print store call center SMS RSS WEB Channel SMART Fulfillment House TM Firms Print Vendor Email Service Provider Creative Agency Website Team Mobile Delivery Company Company One Process – One System Hundreds of Net New Processes

4. What Is the Output from ChannelSMART… Print, Call Center, Fulfillment A row on a delimited text output file that provides the data and instructions required to construct a printed piece of material, drive a VoiceXML process, or populate a fulfillment order. Email The fully-formed and valid SMTP message that is transmitted server-to-server for delivery to a recipient’s inbox RSS The content item published as XML to an individually unique RSS feed hosted by the Channel*SMART platform Web (PURL) The submission via HTTP POST of data to the Channel*SMART platform for the purposes of updating a unique record in the database Mobile (SMS) The 160-character max mobile message delivered to a mobile gateway which delivers the message to a mobile phone

5. What are the benefits… Establishes an integrated platform that can effectively and efficiently drive marketing campaigns Data Content Creative Channel Business Rules Ability to continue dialogue with customers or prospects based upon their behavior and responses Tool treats each channel as an independent citizen Depth of channel coverage (print, email, SMS, RSS, PURLs, web forms all from one platform) SaaS model which keeps both infrastructure and ongoing costs under control Quality and thoroughness of the platform with respect to both upstream and downstream processes like data integration and reporting. Manages creative assets and controls branding across channels, allows for reuse to extend impact of creative 5

6. Campaign Management 6 Client INPUTS Communications SIGMA Marketing email print store call center SMS RSS WEB Channel SMART Prospect Lead Nurturing — segment-specific content DM E-mail blast E-mail blast EM Response to survey/site Direct Mail Call TXT

7. Extensive Reporting High-Level Summaries & Deep Data All In One Report One-Click access to all Reporting Metrics and data

8. Thank You For more information an any of our services Please contact Cindy Modzel Business Development Manager 585-242-7138 cmodze@sigmamarketing.com 8