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Describe the technological retail revolution that preceded the growth of e-commerce. What are some of the innovations that made later online retailing possible? Name two assumptions e-commerce analysts made early on about consumers and their buying behavior that turned out to be false. Explain the distinction between disintermediation and hyper-mediation as it relates to online retailing. Please explain in detail. Thank you. .

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Describe the technological retail revolution that preceded the growth of e-commerce. What are some of the innovations that made later online retailing possible? Name two assumptions e-commerce analysts made early on about consumers and their buying behavior that turned out to be false. Explain the distinction between disintermediation and hyper-mediation as it relates to online retailing. Please explain in detail. Thank you.

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