2. Some Problems
Designers often are hired by and communicate exclusively with Business /
Marketing team.
Many designers come from print / agency background.
Traditional design tools are tailored for static output.
Dev team is generally much faster to create new features and often gets stuck
holding design debt.
Design to Developer Ratios are 10 - 1 at best.
4. 1. Modular Design
No need for pixel perfect. 80% is ok!
We are building dynamic machines, that can be viewed in varying levels of
degradation.
Keep your color button styles and other tag level items separate from your
layouts.
Ask for feature level design solutions. Stay modular!
5. 2. Request a Web Style Guide
Colors
"primary, secondary, etc" naming conventions
Typography
Display font for h1 tags only, Arial for all data, tables, numbers...
Color by State
what does each color mean and when should it be used? (rest, hover, error, create, view)
Button Styles
What is the basic look of system buttons. (radius, shadow, by state, etc)
Icons
(left, right, up, down, ?, +)
