1. • On 15 December 2007, the first breast cancer awareness
seminar activity of the newly formed nonprofit
organization was accomplished at Mariveles, Bataan.
The 1st BCA Core Team of Volunteers to Mariveles, Bataan
2. • The core group underwent brainstorming &
teambuilding, and came up with the name and logo of
Gift2Life Inc
Color: Green (Hex# 0C6605)
the color of life, self-respect, and well-being
symbolizes the master healer and the life force
contains the powerful energies of growth,
balance, sense of order, and the ability to sustain
changes
Awareness Ribbon held by the unified organization
(color may change depending on the cause-related
awareness being supported); currently “pink
ribbon” for breast cancer awareness
3. • Name and logo of Gift2Life Inc
Theme: “Any GIFT from the heart will enrich
someone else’s quality of LIFE; and it always take 2:
To make a difference:
1. moral owners (donation / gift / time /
trust)
2. primary beneficiaries (chance for hope /
dignity / comfort / second life / save a
life);
To grow (individually / collectively /
organizationally :
1. change
2. transform
4. • Name and logo of Gift2Life Inc
Theme: “Any GIFT from the heart will enrich
someone else’s quality of LIFE; and it always take 2:
To be a social catalyst:
1. initiate
2. create;
To increase the chance of survival and save
lives :
1. social entrepreneurial value-delivery
strategies of the lead organization
2. collaboration with and among stakeholders
5. • On 4 April 2008, with 7 incorporators, Gift2Life Inc was
legally certified by the Securities and Exchange
Commission as a nonprofit organization in the Philippines
• Our Battle-cry:
6. • We chose and agreed to always work as a Team
Characteristics of a Functional Team
Focused on the
achievement of
collective results
Hold one another
accountable for
delivering those
plans of action
Commitment to
decisions and
plans of actions
Engage in
unfiltered conflict
around ideas
Trust one
another
7. TRUST
RESULTS CONSTRUCTIVE
CONFLICT
ACCOUNTABILITY COMMITMENT
Focused on the
achievement of
collective results
Hold one another
accountable for
delivering those
plans of action
Commitment to
decisions and
plans of actions
Engage in
unfiltered conflict
around ideas
Trust one
another
• We chose and agreed to always work as a Team
• We emulate the characteristics of a highly functional team
(by Dennis Hooper, 2010)
8. • Our Moral Owners:
Partners (Corporations, Government agencies /
institutions / offices, Local government units /
offices, Suppliers, Co-Advocators, Health Care
Providers, Non-government
organizations, Communities, Churches, Schools, Medi
a, and the Public
Funders, donors, sponsors
Volunteer-members, survivors, patients’ relative-
caregivers
9. • Timeline of our Partners:
2008 2009 2010 2011 2012 2013
Philippine Wacoal Corp PWC PWC PWC PWC PWC
Qualimed Pharma Inc QPI QPI QPI QPI QPI
Morishita-Seggs Pharma Inc MSPI MSPI MSPI MSPI MSPI
Woman Today Magazine WT WT WT WT
Bessie B. Legarda Mem Fdtn BBLMF BBLMF BBLMF BBLMF
Phil Navy Officers’ Wives Assoc PNOWA PNOWA PNOWA PNOWA
Kaagapay Mo Mission Inc KMMI KMMI KMMI KMMI KMMI
Mun of Angadanan Isabela Angadanan Angadanan Angadanan Angadanan Angadanan
Soroptimist Intl of Ortigas Club SI Ortigas SI Ortigas SI Ortigas SI Ortigas
Our Lady of Peace Hosp OLPH X X
Manila Naval Hosp MNH MNH
SI Antipolo Club SI Antipolo SI Antipolo
Phil Society of Oncology PSO PSO PSO
Phil Society of Gen Surgeons PSGS PSGS PSGS
GenAsia Biotech GenAsia GenAsia GenAsia
Pixbro Solutions Pixbro Pixbro X X X
Mun of Antipolo Antipolo Antipolo
Tulay Lingap ni Padre Pio TLPPI
Web Assist Ltd WALtd
10. • Our value propositions to our moral owners:
Funders, donors, sponsors
“Our task is to look after and maximize your
donations because they are the only hope, dignity,
comfort, and second life to many suffering breast
cancer patients”
Partners
“Our purpose is to be your cost-effective nonprofit
long-term partner in carrying out your good corporate
citizenship activities or organizational mission for
community building, creating community leadership,
and leveraging opportunities for mutual corporate
equities and lasting goodwill to the public”
11. • Our value propositions to our moral owners:
Volunteer-members, survivors, patients’ relative-
caregivers
“Our invitation is to initiate opportunities for
involvement in community development creating real
value for one’s shared resources and driving personal
growth by making a difference in other people’s life;
thereby generating personal experiences of greatest
maturity, individualization, and fulfillment”
12. • Our Primary Beneficiaries:
Healthy women, and men, and those at-risk for breast
cancer
Needy diagnosed with breast cancer
Neglected with breast cancer / terminal stage of BC
13. • Our value propositions to our beneficiaries:
Healthy women, and men, and those at-risk for breast
cancer
“Our goal is to offer a supportive network for your
empowerment and care from the first indication of
symptoms as well as access to affordable diagnostic
tests and appropriate treatment, if needed.”
Needy diagnosed with breast cancer
“Our priority is to assist you in your timely,
sustainable, and comfortable diagnosis, treatments,
and rehabilitation so you may complete your
appropriate treatments without delay.”
14. • Our value propositions to our beneficiaries:
Neglected with breast cancer / terminal stage of BC
“Our goal is to help you attain quality of life with your
loved ones amidst living with the disease”
• We are aware of our Competitive Advantage
15. • We adhere to McKinsey’s 7-S Framework
• Our Strategy
BENCHMARKING
16. • We adhere to McKinsey’s 7-S Framework
• Our Strategy
BENCHMARKING
17. BENCHMARKING
Core resources or
fundamental services
that are absolutely
necessary for any
breast healthcare
system to function;
basic-level services
typically are applied
in a single clinical
interaction
Second-tier
resources or
services that are
intended to
produce major
improvements in
outcome such as
increased
survival, and are
attainable with
limited financial
means and
modest
infrastructure;
limited services
may involve single
or multiple clinical
interactions
Third-tier
resources or
services that are
optional but
important;
enhanced-level
resources
should produce
further
improvements
in outcome and
increase the
number and
quality of
therapeutic
options and
patient choice
High-level resources or
services that may be used
in some high-resourced
countries &/or may be
recommended by breast
care guidelines that do
not adapt to resource
constraints but that
nonetheless should be
considered a lower
priority than those
resources or services
listed in the basic,
limited, or enhanced
categories on the basis of
extreme cost &/or
impracticality for broad
use in a resource-limited-
environment; to be
useful, maximal-level-
resources typically
depend on the existence
& functionality of all level
resources.
29. • Our Style
Guided by the characteristics of successful nonprofits by
Peter Brinckerhoff:
1. Viable mission
2. Ethical, accountable, transparent
3. A business-like board of directors
4. A strong, well-educated staff
5. Embracing technology for mission
6. Social entrepreneurs
7. A bias for marketing
8. Financially empowered
9. A vision for where they are going
10. A tight set of controls
31. Top-Down sequence converted to Right to Left Planning
G2L always begin with the end in mind!
Vision
MissionStatement/Purpose
Objectives/MeasurableEndResults
KeyResultsAreas(Qualitative)
PerformanceIndicators
(Quantitative)
Strategies/StrategicOptions
ActionPlans/Programs
Activities
Tasks
Resources
(People,Peso,PhysicalAssets)
CoreValues
60. New Assumptions
(Mga Bagong Pananaw)
“ABaKaDa”
Change Thinking:
Paradigm Shift -
Understand Cancer
Change Thinking:
Paradigm Shift – Let
Go of Your BC Fear
Change Thinking:
Paradigm Shift – BC
Empowerment
(Enable-Inspire-Encourage)
Change Attitude:
Breast Health
Awareness
Change Behavior:
Total Breast Health –
“Steps 1.2.3.”
Change Culture:
Advocate / Teach
“ABaKaDa”
OUR GOALS
62. “Maganda ang inyong programa.
Sana po ay marami pa kayong
matulungan. Salamat at marami
akong natutunan.”
Irene Padilla, 23 y/o
“It proved there were so much to
learn. Thanks for sharing and
teaching.”
Erika Gutierrez, 22 y/o
“Naniniwala po ako sa inyo na
kung mananalig ka sa
Panginoon, malaki ang pag-asa
mo na mabuhay.”
Jocelyn Barrientos, 46 y/o
“Napakaganda ng proyektong
ito dahil marami akong
natutunan ukol sa BC, lalu na
sa mga nagdudulot nito.
Ipagpatuloy nyo lang.”
Kaye Adriano, 27 y/o
“Salamat sa pagdating nyo sa
aming lugar. Marami akong
natutunan na mga gusto kong
malaman.”
Doriza Llamore, 26 y/o
COLLABORATIVE COMMUNITY BCA DOMINO EFFECT:
EARLY DETECTION = EARLY TREATMENT = SAVING LIVES
COMMENTS FROM
COMMUNITY
BCA SEMINARS
63. COLLABORATIVE COMMUNITY BCA DOMINO EFFECT:
EARLY DETECTION = EARLY TREATMENT = SAVING LIVES
COMMENTS FROM
COMMUNITY
BCA SEMINARS
“Ako po ay nagpapasalamat sa
pagkakataon na naibigay sa
akin upang makadalo sa
seminar na ito. Malaki po ang
maitutulong nito sa akin / sa
pamilya / sa mga ka sitio o
barangay namin. Marami po
ang aking natutunan sa lecture
na naisagawa. Sana po ay
patuloy nyo pang
maipalaganap ang inyong
gawain para sa karagdagang
kaalaman ng mga tao at kung
paano sila matutulungan”
Rosalie Canino, 35 y/o
“Ako po ay natutuwa dahil sa
nadagdagan ang aking
kaalaman patungkol sa
BC, dahil sa ako ay isang BHW
na lagi ay kasama ang mga
taong aking tinutulungan.
Kaya’t ako po ay talagang
natutuwa dahil marami po
akong natutunan. Marami pong
salamat at God bless po.”
Rebecca Tutana Petronio, 35 y/o
71. BCA
EXHIBITS
Evolving G2L BCA EXHIBIT Set-up & Collaborations…
Medical Missions • Fun Runs / Walks for a Cause • Trade Shows / Expo’s at Malls • Corporate Wellness
Programs • Reunions & Conferences • National Gender and Development (GAD) Programs
76. This is Modified Radical Mastectomy of the Left Breast for Breast Cancer Left
Excision Biopsy is just removal of a breast mass if local biopsy turned out to be negative for
malignancy but breast mass is clinically suspicious of being malignant… under General
Anesthesia but patient goes home after the procedure (Outpatient procedure under GA)
COLLABORATIVE CHARITY:
• Breast Clinic
• Breast Biopsy under General Anesthesia
• Breast Cancer Definitive Surgery (MRM)
MNH-PNOWA-G2L Collaborative Breast Clinic
77. New Partnership this 2013 with:
TULAY LINGAP NI PADRE PIO INC
BRENNA BOCAYA CANCER FOUNDATION OF NEW YORK INC
GIFT2LIFE INC
For the Collaborative:
Breast Clinic &
Ambulatory Definitive BC Surgery - MRM
(discharged within 24 hours after surgery)
Tulay Lingap Ni Padre Pio
Multi-Specialty Clinics
now with Ambulatory Surgical Unit
# 11 St. Francis St. Manaduyong City
(beneath the St. Francis of Assisi Church
within Lourdes School of Manaduyong)
