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cartRecovery
‘For every £100 spent on
driving people to a website,
only £1 is spent on
conversion’
(Forrester)




     callMe          cartRecovery   smartSMS
About cloud.IQ




 The only multi-   Our real time      10 years
  channel cart     Apps are easy   experience and   We're global
 abandonment       to set up and    12,500 global   24/7 support
    solution         integrate       campaigns
A few of our customers
The opportunity




        75%         £4BN         40%      ABANDONED
     OF ONLINE   PER ANNUM    OF ONLINE    SALES ARE
     SALES ARE    OF LOST    TRANSACTIO       10 X
    ABANDONED     REVENUE         NS         MORE
                                            LIKELY
                   FOR UK     COMPLETE
                                          TO CONVERT
                 RETAILERS     OFFLINE
The challenge




                             2-3%       27 TIMES
   10-20%
             90 MINUTES   EMAIL ONLY    AN HOUR
 OPEN RATE                             IS THE AVERAGE
 FOR EMAIL   AVERAGE       AVERAGE
                                         TIME A USER
    ONLY     OPENING      CONVERSION       SWITCHES
 SOLUTION      TIMES        RATES          BETWEEN
                                            DEVICES
cartRecovery

How it works
cartRecovery

Why is multi-channel marketing 3
times more effective?




 1000 carts abandon                 300 prospects   500 prospects


Open rates for MC are 4 x
higher                              60              250


 3X more likely to convert within   3%              9%
 30 mins. SMS are read within 5
 mins, 90 mins on average for an
 email


 Conversion                         2               22



 Cost of promotion/voucher          10%             5p an SMS, 30p a call
cartRecovery

Best practice




      1            2             3                4              5


 Send the                                      Always
                                                             Showcase the
               Create a      Hold off on                      product with
   initial                                    include a
               series of   discounts and                          photo,
 courtesy                                     direct link
                emails       incentives                     description and
email within                                 back to the
                           until the final                   review within
  an hour                                        cart
                               email                            the email
cartRecovery

Customer/data protection


 •   World-class security – ISO/IEC 27001
     certification by reputed British Standards
     Institution ensures safety of customer data



 •   We don’t use cookies



 •   Re-marketing is common practice and
     interpreted by the privacy act as ‘implied
     consent’

                                                   MULTI-CHANNEL
                                                      ENGINE

 •   The customer is not (unless they have
     checked a box) consenting to marketing
     communication from here on.


 •   Focus on excellent customer service and the
     customer will be impressed!
cartRecovery

ROI calculations
cartRecovery

cartRecovery set up process
What’s in it for you?




                              Improved                           Single
 Increased                                       Client
              Increased    Client Solution                    provider for
  Revenue                                     Satisfaction
             Conversions       and user                      multi channel
                                             and Retention
                             experience                      re marketing
Other Apps




 Cart Recovery              callME                MobileApp           SMSdialogue
 multi channel cart      call back button       mobile site builder   SMS interaction
  abandonment                                                          tool to drive
  re- marketing                                                        engagement




          IN BETA




                    Smart0800               Qrcode
                   Manage and        Generate and manage
                 measure inbound       QR codes to drive
                  call enquiries     traffic to mobile sites
Automotive: Vauxhall
Recovers 30% of incomplete test drive
requests and use callMe call back across
their site



  Test drive                               Call back
    recovery




      MULTI-CHANNEL                        MULTI-CHANNEL
             ENGINE                               ENGINE
Insurance: KwikFit
Converts 12% of incomplete quotes
back to sale using multi-channel
Telco: Optus/Singtel
‘One in five people are replying YES,
and of these 70% go on to complete
their purchase’
Let’s talk…
35 Kingsland Rd
Shoreditch
London
E2 8AA
United Kingdom

T : +44 (0)845 498 9426
F : +44 (0)2077 397 742
Email : uk@cloud-iq.com

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cartRecovery by cloud.IQ

  • 1. cartRecovery ‘For every £100 spent on driving people to a website, only £1 is spent on conversion’ (Forrester) callMe cartRecovery smartSMS
  • 2. About cloud.IQ The only multi- Our real time 10 years channel cart Apps are easy experience and We're global abandonment to set up and 12,500 global 24/7 support solution integrate campaigns
  • 3. A few of our customers
  • 4. The opportunity 75% £4BN 40% ABANDONED OF ONLINE PER ANNUM OF ONLINE SALES ARE SALES ARE OF LOST TRANSACTIO 10 X ABANDONED REVENUE NS MORE LIKELY FOR UK COMPLETE TO CONVERT RETAILERS OFFLINE
  • 5. The challenge 2-3% 27 TIMES 10-20% 90 MINUTES EMAIL ONLY AN HOUR OPEN RATE IS THE AVERAGE FOR EMAIL AVERAGE AVERAGE TIME A USER ONLY OPENING CONVERSION SWITCHES SOLUTION TIMES RATES BETWEEN DEVICES
  • 7. cartRecovery Why is multi-channel marketing 3 times more effective? 1000 carts abandon 300 prospects 500 prospects Open rates for MC are 4 x higher 60 250 3X more likely to convert within 3% 9% 30 mins. SMS are read within 5 mins, 90 mins on average for an email Conversion 2 22 Cost of promotion/voucher 10% 5p an SMS, 30p a call
  • 8. cartRecovery Best practice 1 2 3 4 5 Send the Always Showcase the Create a Hold off on product with initial include a series of discounts and photo, courtesy direct link emails incentives description and email within back to the until the final review within an hour cart email the email
  • 9. cartRecovery Customer/data protection • World-class security – ISO/IEC 27001 certification by reputed British Standards Institution ensures safety of customer data • We don’t use cookies • Re-marketing is common practice and interpreted by the privacy act as ‘implied consent’ MULTI-CHANNEL ENGINE • The customer is not (unless they have checked a box) consenting to marketing communication from here on. • Focus on excellent customer service and the customer will be impressed!
  • 12. What’s in it for you? Improved Single Increased Client Increased Client Solution provider for Revenue Satisfaction Conversions and user multi channel and Retention experience re marketing
  • 13. Other Apps Cart Recovery callME MobileApp SMSdialogue multi channel cart call back button mobile site builder SMS interaction abandonment tool to drive re- marketing engagement IN BETA Smart0800 Qrcode Manage and Generate and manage measure inbound QR codes to drive call enquiries traffic to mobile sites
  • 14. Automotive: Vauxhall Recovers 30% of incomplete test drive requests and use callMe call back across their site Test drive Call back recovery MULTI-CHANNEL MULTI-CHANNEL ENGINE ENGINE
  • 15. Insurance: KwikFit Converts 12% of incomplete quotes back to sale using multi-channel
  • 16. Telco: Optus/Singtel ‘One in five people are replying YES, and of these 70% go on to complete their purchase’
  • 17. Let’s talk… 35 Kingsland Rd Shoreditch London E2 8AA United Kingdom T : +44 (0)845 498 9426 F : +44 (0)2077 397 742 Email : uk@cloud-iq.com