Corporate Blogging

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A presentation on Corporate Blogging, held by Ionut Oprea (www.clickio.ro) at the „FUNDAMENTALS OF CORPORATE COMMUNICATION: CURRENT TRENDS” conference in Bucharest, 2007

Business Technology

Corporate blogging / The corporate blog - fad or PR standard? Ionut Oprea, Communication Director MediaPro Interactiv www.clickio.ro

PR definition of a (corporate) blog ,[object Object],[object Object],[object Object]

What’s a corporate blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],one person- the CEO more than one voice int/ext. specialists all of the above

A blog enables you to… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Get professional help in achieving corporate blogging success – www.blogagency.ro

Natural why’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Let us show you what this little thing called blog can do for you”– www.blogagency.ro

In-vacuum theory ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Please see other specialists for simple buzzword therapy, not us”– www.blogagency.ro

Real-life situations ,[object Object],[object Object],[object Object],“ we help you turn the ‘CAN do’ into done and will do again ”– www.blogagency.ro

Keys to corporate blogging success ,[object Object],[object Object],[object Object],[object Object],“ Here are your keys, come to us if you want to find your car” – www.blogagency.ro

First, you must forget: ,[object Object],[object Object],[object Object],[object Object],“ We’ll let you in on a secret: we can walk you through all these” – www.blogagency.ro

Who’s that blog? ,[object Object],[object Object],[object Object],“ We coined the term utilitainment – come see it in action”– www.blogagency.ro

What’s in a name? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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