SMS is making huge changes to the way the Travel & Tourism industry does business, from cost-effectively alerting customers about delays to confirming bookings and coordinating changes to guest and traveler schedules.

1. Each message is one step closer
to your customers
Travel & Tourism

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Personalized SMS
SMS is making huge changes to the way the Travel & Tourism industry does business, from
cost-effectively alerting customers about delays to confirming bookings and coordinating
changes to guest and traveler schedules.
Travel is heavily driven by logistics, and SMS simplifies the process with immediate, engaging
messages. For customers, it means a happier travel experience and fewer inconveniences.
Why SMS messaging makes sense for the Travel &
Tourism Industry

3. Copyright © 2018 Clickatell. All rights reserved. Confidential
Travel goes hand-in-hand with mobile phone communication
Today, more than 6 billion people – or 85% of the global population – own a mobile phone.
Moreover, 85% of leisure travelers use their smartphone while abroad*.
No matter where in the world your customers are, you can send them travel information and
updates.
Source: *mobithinking.com
Can you afford not to talk to your audience on the channel they prefer?
Personalized SMS: transforming the Travel & Tourism
industry

4. How the Travel &
Tourism industry
can use SMS to
improve efficiency

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A growing number of international and local airlines are allowing their passengers to
use SMS messages to check-in and confirm their seat number, cutting down on lengthy
waiting times in queues at airports.
Arrivals and check-ins

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A leading international hotel chain uses personalized SMS messages to update their
customers about special events as well as the latest food and beverage offers.
Personalized information is pulled into the SMS from their database.
Managing customers’ preferences

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Travel health information
A leading pharmaceutical company has teamed up with a mobile healthcare specialist
and created a service which allows travelers to SMS the name of their destination
country to receive information about the malaria prevalence in that region.

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In South Africa, a popular tourist destination has a centralized booking system which has
a portfolio of holiday accommodation options. They keep guests up to date with SMS
confirmations and directions, and keep the holiday venues that subscribe to their
service updated about any new bookings or amendments to existing bookings.
Booking confirmations

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Travel updates
London’s Underground provides free text messages to mobile phone users with real-
time travel news and details of delays before passengers reach the station. An SMS
service is also available for airport express trains to Gatwick and Heathrow. This service
is free of charge and available to customers who book a train ticket via the internet.

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why personalized SMS is so popular in
the Travel & Tourism Industry
6 Reasons
Immediacy: Messages are sent and received within 5 seconds,
enabling real-time communication with customers, irrespective of
their geographical location.
Ubiquity: Personalized messages can reach over 70% of the
global population.
Simplicity: Personalized messages are less than 160 characters
long, making them easy to read and respond to.
Relevancy: SMS messages are populated with personalized
information and are always relevant to the customer’s location,
requirements and situation.
Interactivity: Personalized messages can be responded to
immediately for optimal customer engagement.
Versatility: There is virtually no limit to the type of messages that
can be sent or received.
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The Clickatell SMS gateway:
Trusted by leading businesses and organizations globally
- Over 17 years’ experience in enabling businesses to connect,
interact, and transact with their customers on their mobile
phones.
- Expert knowledge of the market covering over 240 territories
and 1000+ mobile networks across the globe.
- 24/7 support department for complete peace of mind.
- Over 15,000 leading brands - from international companies to
visionary individuals - use Clickatell to send messages to a
potential audience of more than six billion customers.
Global
Reach

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