Understand how real-world, data-driven enterprises augment insights by tapping into more data sources, speed insights through machine-driven smarts and self-service data discovery, and drive actions and decisions through in-context collaboration on insights.

1. Transform Your Business Intelligence into an Intelligent Business
5 Ways to Modernize Your BI Tool

2. Your data is everywhere. From data repositories
to flat files, to cloud-based applications and
external data sources. Uncovering insights
from all this data should be easy. But data
professionals spend most of their time prepping,
modeling, and blending data while your business
waits to get the answers it needs.
It’s time to stop waiting.
Is Your BI at a
Dead End?

3. More data sources, more data complexity, and
more users thirsting for fast business insights is
today’s norm. Next generation Modern BI
solutions are designed to automate every hard
data task that traditionally stand in the way of
fast business insights. How? By leveraging smart
machine intelligence to automate data
preparation and data blending across data sources
coupled with a user experience designed for
speed and simplicity.
The combination of automation plus a modern
user experience is changing how businesses
uncover insights and become self-reliant.
Decision-making can now happen at a pace
that the business demands.
Let the transformation begin.
Transform Your
Business Intelligence
into an Intelligent
Business

4. MODERN BI WITH CLEARSTORY: With a Modern BI
solution like ClearStory Data, you can end the pain and
cost of data manipulation and data prep, and let a
machine semantically infer and discover what is in the
data, speeding one of the most challenging parts of
reaching insights.
Automate Data Prep
With traditional approaches, bringing in each new
data source presents its own challenges as you need
to spend the time to understand what’s in the data
itself and how to model it.

5. MODERN BI WITH CLEARSTORY: ClearStory
leverages machine-driven smarts to automate data
blending. Each data value in every dimension or
column in a data source is inspected, and its relative
affinity with dimensions across every other source is
identified and “scored.” The result is a dynamically
generated data model. Since it’s all dynamic new
questions can be answered immediately without
round-tripping back to data experts.
Let Machine Smarts
Automate Data Blending
Data blending and data modeling are slow and labor-
intensive processes that rely on data experts with
special skillsets. Change even the smallest part of
your question, and you have to do the data modeling
round-trip of refining and tuning all over again.

6. MODERN BI WITH CLEARSTORY: ClearStory
enables you to end the cycle of rear-view mirror
insights on rigid, pre-canned dashboards. Continuously
explore and follow your natural problem solving
intuition to augment insights. Leveraging machine-
driven intelligence, connected information, and related
insights are automatically discovered. You can now
easily associate new insights in context across the
entire storyline.
Discover Insights and
Tell a Story
Analysis is exploratory. Analysis is iterative. Too often
with the existing approaches you are left with a static,
rear-view mirror view of the business that constrains
you from deeper exploration and finding new insights.

7. MODERN BI WITH CLEARSTORY: ClearStory
enables teams to collaborate on insight in context. It’s
easy for everyone to see and track how insights evolve
and maintain every view, even as data updates. You can
now share findings in context or contribute to the
analysis. The active team endeavor brings people
together to achieve more meaningful answers that are
based off the same data context.
Collaborate in Context
Analysis is collaborative, and the observations of
many matter. Just as challenging as disparate silo’d
data, so are silo’d teams that have caused the age old
problem of inconsistent, sprawling insights.
None of us is as good as all of us.
–Ken Blanchard

8. MODERN BI WITH CLEARSTORY: ClearStory allows
self-service business analytics while maintaining
granular User and Data Governance. Every User and all
data is governed so it’s in the right hands at all times. It
also provides full auditabilty, data lineage tracking, and
end-to-end fidelity so you can always trust the insights
uncovered from the data.
Trust the Insights
More data, more self service, more people being
self-reliant could pose some serious governance
challenges. The last thing you want is proliferating
data and sprawling analyses across teams that
reveal information that they may not have the
rights to see or alter.

9. DIVERSE DATA BUSINESS USERS
Semi-Structured
Structured
Files Syndicated
API/Web
Public
Hadoop
100s–1,000s of users
Automate data prep and
automatically infer
what’s in your data to end
lengthy data prep cycles
Automate data blending with
intelligent data harmonization
and end traditional
complex data modeling
View collaborative insights
and let “smart discovery”
reveal more without needing
data experts

10. Experience it yourself at
www.clearstorydata.com/trial.
ClearStory Data is a modern, highly scalable,
business-ready analytics solution that
addresses every organization’s need to
access data from a myriad of data sources
via an intelligent and automated way to
prep, combine and deliver fast business-
ready holistic insights. It is the only solution
that removes ETL, lengthy data prep, and
complex data modeling, coupled with an
end-to-end simple user experience.
Business users can see insights faster,
collaborate in-context, and let the system
self-discover more to reveal richer, more
informative insights and instantly answer
new questions.