4. difficulties to identify
the most relevant
content for each
operation
social media monitoring
focusing relationship
(low capacity to follow influencers
and publishers)
news viewed without
relevant details
impossibility to offer
customized digests for
each executive
daily digests, hours after
news have been
published
esteemed audiences
based reports misses
accuracy
Most used solutions
are inefficient
monthly delivered
trends analysis
keep applying old-
fashion “monetized”
metrics
focus on image
regardless the relation
Reputation & Valuationlow capacity of real-
time reaction to
mitigate risks
5. support tool to
implement reputation
performance and brand
care reward policies
trends interpretation in
real-time most relevant news,
vehicles, authors, related to
each product line or
segment
great accuracy on
estimating audience for
each content
Ideal Solution
indexes combine quali-
quanti analysis sensible to
the brand messages
intuitive dashboards
with decisive informations
image risk on media
analysis
All on & off-line indexes
reunited in a same platform
analyzes media from a
business strategy point of
view
8. real-time
monitoring
immediate impact
evaluation
business view news
organization
Delivers the right information to
who needs,
how needs,
when needs
image risk view
identifies supporters
and detractors
extract performance
indexes
Simplified analysis, visual,
intuitive | mobile, 24h
faster and more
efficient feed then
Google
12. Principles
Companies build their
reputation, but media
Be proactive and
positive with your
brand
Use effective and
convincing indexes
Brand performance
status must be
transparent to the
internal staff
Real-time monitor
influencers: influence
them and be
influenced in return
On crisis, act
previously, precisely
and fast
13. Team
Claudio Cardoso
Post-PhD Communications
Marketing Strategist &
Products Development
Laryne Nascimento
MBA Communication
Operations
Elizabeth Freitas
PhD Business
Administration & Finances
Cassio Lehmann
MBA Business
Marketing & Commercial
