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SEO Housekeeping

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SEO Housekeeping basics anyone can do --- and everyone should do. If you are new to business websites, the idea of search engine optimization can seem intimidating. Actually, it's quite easy when you know what to do. Presentation originally given as a webinar to Real Diaper Industry Association members, most of whom are first-time optimizers who own small stores and diaper services. Includes 5 steps to site-wide optimization, 3 things every page needs, and a few more simple steps for those who are ready. Level: absolute beginners or those who need a little nudge to clean up a tired site. Presenter is Lori Taylor of 3Stream at 3Streamflow.com.

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SEO Housekeeping

  1. 1. SEO Housekeeping Optimization Basics Anyone Can Do ---and Everyone Should Do July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 1
  2. 2. Advancing, networking, and promoting the cloth diaper industry Presentation originally given July 31, 2013, as a webinar for members of Real Diaper Industry Association. Most of the audience members were first-time optimizers, owners of small retail stores and diaper services. All of the terrible examples are from RDIA sites for which I am at least partly responsible. July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 2
  3. 3. Lori Taylor Emeritus board member & Director of Communications PRESENTER July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 3
  4. 4. Why SEO What you want: traffic July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 4
  5. 5. Why SEO What you REALLY want: traffic ready to buy July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 5
  6. 6. Why SEO What you REALLY REALLY want: organic traffic ready to buy July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 6
  7. 7. Optimize Clean up your site so Google will invite searchers over Just clean house. July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 7
  8. 8. Optimize S = Search E = Engine O = Optimization July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 8
  9. 9. We’ll Cover ● 5 Steps to Site-wide Optimization ● Understanding Customers’ Language ● 3 Things Every Page Needs ● The Rest July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 9
  10. 10. 5 Steps – Site-wide 1. Find your site - Google site:mydomain.com 2. www or non-www - 301 redirects 3. Google set up - Webmaster Tools & Analytics 4. Check your speed - PageSpeed Insights 5. Link between pages - Link on descriptions July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 10
  11. 11. Why Google? Search market share from comScore.com. It’s like Nielsen Ratings for search engines. July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 11
  12. 12. Understand Language ● What do your customers type into search engines? This is simple keyword research. July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 12
  13. 13. Language Clues Specific to Your Site ●Google Webmaster Tools ●Host stats ●Shopping cart July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 13
  14. 14. Every Page Needs One Idea 1.Unique Title - Shows in search results 2.Unique Meta Description - Sometimes shows in search results 3.Descriptive Filename - End of the URL July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 14
  15. 15. Unique Title ● Shows in search results ● Put your topic first ● Store name not necessary ● Fewer than 70 characters July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 15
  16. 16. Unique Description ● Sometimes shows in search results ● Put your topic first ● Write compelling copy, like an ad ● Aim for 155 characters July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 16
  17. 17. Descriptive Filename ● Last part of the URL ● Unique identifier of this page ● SEO option in many shopping carts ● Limit to 3-5 words July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 17
  18. 18. Ready for More? ● Does Google think you have problems? Webmaster Tools> Diagnostics > HTML suggestions Fix every problem here, and you are well on your way to a clean web house. ● Is your site easy to use? Find out if users bounce quickly off your site. If they do, they are not finding what they want. Search engines notice this and rank you higher if visitors stay longer. ● Is your site interesting and useful enough to share? If you have links from websites and social shares, that is a general indication that others find your site useful. Search engines like that, so shares and links will boost your rank. ● Does your site work? If your site is slow and full of broken links, it looks abandoned. Search engines want to send searchers to great sites. A functional, fast site will rank higher. July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 18
  19. 19. Then More ● Create Content Blog posts, how-to articles, helpful reviews, profiles of your brands, FAQs. Create content that answers the actual questions your actual customers ask. ● Research Keywords Get serious about keywords and understanding the language your customers use. ● Improve Page Text Get rid of manufacturer product descriptions. Make every page easy to read and scan. July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 19
  20. 20. Even More ● Optimize Social Profiles Make sure your social profiles accurately describe what you offer in a way that search engines will send you the right people. ● Optimize Every Social Share Use what you’ve learned so far. You know I could go on and on. July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 20
  21. 21. Don’t Panic You’re Fine for Now Focus on 3 Things Every Page Needs July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 21
  22. 22. Thank You! July 31, 2013 Lori Taylor | 3StreamFlow.com | Tw @3Stream 22

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