The 15 Minute Breakdown: 2024 Beauty Marketing Study
Consumer Tech Revenue Forecast to Grow 3% Annually Through 2021
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Our Future of Tech report tells the story. Here’s a preview of the report’s forecast …
Consumer Tech Revenue Expected
to Grow 3% Annually Through 2021
Drive business results through 2021 with the forecasts and insights in the new Future of Technology
report. It delivers the best forecast of your industry’s future, to help you shape your strategy.
Consumer tech growth will be driven by home automation devices,
smart displays, big screen TVs, and wireless headphones.
Headphones are just one
example of a mainstay that is driving
growth through new feature sets. We
expect brands in other segments to
take a similar approach to find growth
in this competitive environment.
Ben Arnold
Executive Director, Industry Analyst
Home automation
revenue is expected to
grow 40% through 2021.
Smart display
dollar sales are expected
to triple with smart home
interface devices driving growth.
Big screen TVs
1 in 4 TV unit sales will be in
the 65-inch+ size range — 60%
of the category’s dollar sales.
60%
40%
3x
Headphones
True wireless headphones
will hold 3/4 of headphone
market dollar share.
¾
While some categories offer new,
greenfield growth opportunities,
the majority of revenue growth
will occur from trade-ups and
ASP increases, as opposed to
rising unit volume sales.
Stephen Baker
Vice President, Industry Advisor
Source: The NPD Group/Future of Tech Report
Based on forecasted sales of technology products captured in The NPD Group’s Retail Tracking Service point-of-sale data.
This does not include mobile phones or Amazon-branded products.