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Get more insights like this. Contact Jamie Hurst at
760-683-4371 or email jamie.hurst@npd.com.
Our Future of Tech report tells the story. Here’s a preview of the report’s forecast …
Consumer Tech Revenue Expected
to Grow 3% Annually Through 2021
Drive business results through 2021 with the forecasts and insights in the new Future of Technology
report. It delivers the best forecast of your industry’s future, to help you shape your strategy.
Consumer tech growth will be driven by home automation devices,
smart displays, big screen TVs, and wireless headphones.
Headphones are just one
example of a mainstay that is driving
growth through new feature sets. We
expect brands in other segments to
take a similar approach to find growth
in this competitive environment.
Ben Arnold
Executive Director, Industry Analyst
Home automation
revenue is expected to
grow 40% through 2021.
Smart display
dollar sales are expected
to triple with smart home
interface devices driving growth.
Big screen TVs
1 in 4 TV unit sales will be in
the 65-inch+ size range — 60%
of the category’s dollar sales.
60%
40%
3x
Headphones
True wireless headphones
will hold 3/4 of headphone
market dollar share.
¾
While some categories offer new,
greenfield growth opportunities,
the majority of revenue growth
will occur from trade-ups and
ASP increases, as opposed to
rising unit volume sales.
Stephen Baker
Vice President, Industry Advisor
Source: The NPD Group/Future of Tech Report
Based on forecasted sales of technology products captured in The NPD Group’s Retail Tracking Service point-of-sale data.
This does not include mobile phones or Amazon-branded products.

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Consumer Tech Revenue Forecast to Grow 3% Annually Through 2021

  • 1. Get more insights like this. Contact Jamie Hurst at 760-683-4371 or email jamie.hurst@npd.com. Our Future of Tech report tells the story. Here’s a preview of the report’s forecast … Consumer Tech Revenue Expected to Grow 3% Annually Through 2021 Drive business results through 2021 with the forecasts and insights in the new Future of Technology report. It delivers the best forecast of your industry’s future, to help you shape your strategy. Consumer tech growth will be driven by home automation devices, smart displays, big screen TVs, and wireless headphones. Headphones are just one example of a mainstay that is driving growth through new feature sets. We expect brands in other segments to take a similar approach to find growth in this competitive environment. Ben Arnold Executive Director, Industry Analyst Home automation revenue is expected to grow 40% through 2021. Smart display dollar sales are expected to triple with smart home interface devices driving growth. Big screen TVs 1 in 4 TV unit sales will be in the 65-inch+ size range — 60% of the category’s dollar sales. 60% 40% 3x Headphones True wireless headphones will hold 3/4 of headphone market dollar share. ¾ While some categories offer new, greenfield growth opportunities, the majority of revenue growth will occur from trade-ups and ASP increases, as opposed to rising unit volume sales. Stephen Baker Vice President, Industry Advisor Source: The NPD Group/Future of Tech Report Based on forecasted sales of technology products captured in The NPD Group’s Retail Tracking Service point-of-sale data. This does not include mobile phones or Amazon-branded products.