Univers Typography Book Presentation

11,038 views

Published on

The presentation includes info on a "Univers Typography Book" project such as the book objective, demographics of the project, content details and sample images of the final product.

Published in: Design
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
11,038
On SlideShare
0
From Embeds
0
Number of Embeds
6,084
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Univers Typography Book Presentation

  1. 1. Typeface book UNIVERS Cigdem Patlak Uzun
  2. 2. Outline Demographics Objective Redefined Target Design Features Typeface Book Suggestions
  3. 3. Demographics Gender: Female Age: 35 – 54 PERSONAL Ethnicity: Hispanic DETAILS Marital status: Divorced Children: 5 – 8 Education: BS degree PROFESSIONAL Work: Fulltime DETAILS Income: 150 – 200K Industry: Finance Occupation: Designer
  4. 4. Objective “uncover and highlight the significance and effectiveness of the “Univers” typeface for print and web design services targeted towards corporate businesses”
  5. 5. WHAT IS THERE TO “UNCOVER”? DID YOU HEAR ANYONE MENTION UNIVERS IN THE HELVETICA DOCUMENTARY?
  6. 6. Redefined Target NUMBERS NEUTRALITY FINANCE INDUSTRY UNIVERS = GLOBAL BUSINESS OBJECTIVE TYPEFACE GENDER + ETHNICITY are less ssignificant factors in the DESIGN of the book.
  7. 7. Design Features = TARGET well-organized modern curious AUDIENCE busy hardworking intelligentprofessional STYLE Modern, sophisticated Neutral, objective Various types of Univers Easy to carry/Size Reduced to Black/White Lightweight
  8. 8. Typeface Book/Cover Numeric Circle: Includes numbers in various widths/sizes
  9. 9. Typeface Book/Contents Common design feature
  10. 10. Typeface Book/Intro Introduction, History, Info about LinoType and Deberny&Peignot Adrian Frutiger
  11. 11. Typeface Book/Univers Variety Information about Univers Numbering System: Intro, Importance, Advantages, Adaptation
  12. 12. Typeface Book/Letters & Numbers Letters: Pangram based on List of Adrian Frutiger’s Awards Numbers: Numeric data display is crucial in Finance
  13. 13. Typeface Book/Univers vs. Helvetica Design Idea: Mirror Reflection Comparison based on Universality, Letter Spacing, Variety, Individual Letters
  14. 14. Typeface Book/Univers in Use Emphasis on corporate brands using Univers
  15. 15. References Common design feature
  16. 16. Suggestions Create Online Buzz: Twitter, Typography Sites Distribution: Bookstores, E-Stores Extra: Offer Kindle version
  17. 17. THANK YOU Q&A

×