1.
Typeface book
UNIVERS
Cigdem Patlak Uzun

2.
Outline
Demographics
Objective
Redefined Target
Design Features
Typeface Book
Suggestions

3.
Demographics
Gender: Female
Age: 35 – 54
PERSONAL Ethnicity: Hispanic
DETAILS Marital status: Divorced
Children: 5 – 8
Education: BS degree PROFESSIONAL
Work: Fulltime DETAILS
Income: 150 – 200K
Industry: Finance Occupation: Designer

4.
Objective
“uncover and highlight
the significance and effectiveness
of the “Univers” typeface for print
and web design services targeted
towards corporate businesses”

5.
WHAT IS THERE TO “UNCOVER”?
DID YOU HEAR
ANYONE MENTION
UNIVERS IN THE HELVETICA
DOCUMENTARY?

6.
Redefined Target
NUMBERS NEUTRALITY
FINANCE INDUSTRY
UNIVERS
= GLOBAL BUSINESS
OBJECTIVE TYPEFACE
GENDER + ETHNICITY
are less ssignificant factors in the
DESIGN of the book.

7.
Design Features
=
TARGET well-organized
modern curious
AUDIENCE busy
hardworking
intelligentprofessional
STYLE
Modern, sophisticated Neutral, objective
Various types of Univers Easy to carry/Size
Reduced to Black/White Lightweight

8.
Typeface Book/Cover
Numeric Circle: Includes numbers in various widths/sizes

9.
Typeface Book/Contents
Common design feature

10.
Typeface Book/Intro
Introduction, History, Info about LinoType and Deberny&Peignot
Adrian Frutiger

11.
Typeface Book/Univers Variety
Information about Univers Numbering System:
Intro, Importance, Advantages, Adaptation

12.
Typeface Book/Letters & Numbers
Letters: Pangram based on List of Adrian Frutiger’s Awards
Numbers: Numeric data display is crucial in Finance

13.
Typeface Book/Univers vs. Helvetica
Design Idea: Mirror Reflection
Comparison based on Universality, Letter Spacing, Variety,
Individual Letters

14.
Typeface Book/Univers in Use
Emphasis on corporate brands using Univers

15.
References
Common design feature

16.
Suggestions
Create Online Buzz: Twitter, Typography Sites
Distribution: Bookstores, E-Stores
Extra: Offer Kindle version

17.
THANK YOU
Q&A