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Typeface book

                UNIVERS

                     Cigdem Patlak Uzun
Outline


Demographics
Objective
Redefined Target
Design Features
Typeface Book
Suggestions
Demographics


                   Gender: Female
                   Age: 35 – 54
PERSONAL           Ethnicity: Hispanic
 DETAILS           Marital status: Divorced
                   Children: 5 – 8
Education: BS degree         PROFESSIONAL
Work: Fulltime                  DETAILS
Income: 150 – 200K
Industry: Finance          Occupation: Designer
Objective



     “uncover and highlight
the significance and effectiveness
of the “Univers” typeface for print
and web design services targeted
  towards corporate businesses”
WHAT IS THERE TO “UNCOVER”?

      DID YOU HEAR
    ANYONE MENTION
 UNIVERS IN THE HELVETICA
     DOCUMENTARY?
Redefined Target


NUMBERS                       NEUTRALITY
FINANCE INDUSTRY
UNIVERS
                     =        GLOBAL BUSINESS
                              OBJECTIVE TYPEFACE


             GENDER + ETHNICITY
        are less ssignificant factors in the
              DESIGN of the book.
Design Features



                   =
   TARGET                      well-organized
                             modern curious
   AUDIENCE                                   busy
                               hardworking
                           intelligentprofessional

                  STYLE
Modern, sophisticated         Neutral, objective
Various types of Univers      Easy to carry/Size
Reduced to Black/White        Lightweight
Typeface Book/Cover




  Numeric Circle: Includes numbers in various widths/sizes
Typeface Book/Contents




  Common design feature
Typeface Book/Intro




Introduction, History, Info about LinoType and Deberny&Peignot
Adrian Frutiger
Typeface Book/Univers Variety




      Information about Univers Numbering System:
        Intro, Importance, Advantages, Adaptation
Typeface Book/Letters & Numbers




  Letters: Pangram based on List of Adrian Frutiger’s Awards
      Numbers: Numeric data display is crucial in Finance
Typeface Book/Univers vs. Helvetica
Design Idea: Mirror Reflection




                                  Comparison based on Universality, Letter Spacing, Variety,
                                  Individual Letters
Typeface Book/Univers in Use




      Emphasis on corporate brands using Univers
References




             Common design feature
Suggestions

Create Online Buzz: Twitter, Typography Sites

Distribution: Bookstores, E-Stores

Extra: Offer Kindle version
THANK YOU
 Q&A

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The Significance and Effectiveness of the Univers Typeface for Corporate Businesses