1. store
|stôr|
noun
a
retail
establishment
selling
items
to
the
public
retail
|rē,
tāl|
noun
the
sale
of
goods
to
the
public
in
relatively
small
quantities
for
use
or
consumption
rather
than
for
resale
want
to
know
the
BIGGEST
opportunity
hidden
in
plain
sight?
the
definition
of
store.
Does
“store”
have
to
be
a
physical
location?
A
brick-­‐and-­‐mortar
place?
Or,
can
it
simply
be
where
we
purchase
items,
or
where
we
shop?
stores
featured
in
this
project:
whole
foods
|
piperlime
|apple
(online
store)
|
giant
|
iTunes
store
|
etsy
environment:
sliding
doors
give
that
“the
door
is
always
open”
feel,
but
also
keep
out
the
cold.
trash
cans
promote
cleanliness.
whole
foods
visible
store
security?
I
went
to
the
physical
Apple
Store
in
Georgetown,
but
forgot
to
take
pictures.
I
did
notice
that
the
security
guards
were
easily
visible
and
were
circulating
throughout
the
store.
They
wore
black
uniforms.

2.
Online,
security
is
engrained
into
the
shopping
experience.
Before
purchasing
your
iTunes,
you
are
requested
to
enter
your
username
and
password
for
verification:
iTunes
(snapshot
from
iPhone)
personnel:
how
long
does
it
take
before
a
sales
person
initiates
contact?
Well,
I
sent
the
inquiry
at
9:12pm…
etsy
and
heard
back
by
9:18pm.
Just
a
six-­‐minute
response
time.
That’s
pretty
impressive
in
Internet
land.
etsy

3. The
folks
at
the
online
Apple
Store
are
available
24/7.
products:
are
there
impulse
items
near
the
cash
register
(and
strategically
placed
throughout
the
store)?
definitely.
giant
(entrance)
I
bought
some
of
these
just
because
I
saw
them.
And
these,
too…
giant
(major
aisle)

4. customers:
do
most
customers
appear
to
be
on
a
mission?
We’re
a
determined
bunch!
I
was
definitely
on
a
mission.
First,
I
saw
the
bag
on
pinterest.
Then,
I
shopped
around
for
the
bag
online
until
I
found
it
on
Piperlime.
piperlime
Then,
I
took
advantage
of
the
15%
promotion
that
I
observed
on
the
top
left
corner
of
the
page…
and
bought
the
bag…