This document discusses challenges facing mining companies in gaining investor trust and securing funding. It outlines a 3-stage program by Mining Media Group to help companies with strategic consulting, updating communications plans and presentations, and initiating meetings with analysts and fund managers. The goal is to position companies more favorably and effectively communicate their value in order to attract new investors and raise capital. Key services proposed include media audits, new strategic plans, presentation coaching, and facilitating analyst coverage and funding meetings.
2. Working with you to secure
funding, & obtain analyst
coverage for
your resource company.
3. The mining industry today...
• Mining company investments and share
prices are at 10 year lows.
• Metal prices fluctuate wildly.
• Investor confidence is near historic lows.
• Companies are reducing all budgets to
conserve cash.
4. Investor indecision
• Very little differentiation.
• Highly technical reports & press releases.
• Poor understanding of property value and
opportunity.
• Industry reputation is (historically) poor.
5. The bottom line is:
Investors are looking for
companies they can trust.
6. What do you think:
Which information source is
trusted most by investors?
7. Credibility of Information
47
Stock Analysts
56
44
Business articles
57
40
Company Employees
26
Corporate
2009
Communications 38
2008
13
Corporate Ads
20
2009 Edelman Trust Barometer: A 30-minute telephone survey was conducted
among 4,475 people in 20 countries on five continents between November 5 and
December 14, 2008, following the presidential election in the United States.
9. • Speak to investors in plain English.
• Provide context for discovery.
• Communicate the value of your property.
• What makes your company unique?
• What this means for the investor.
10. LET ME SHARE OUR 3 STAGE PROGRAM:
Mining Media Group will;
12. 2: Update
Create New Strategic Plan
Your company today + Mining Media Group
+ Corporate Goals = New PR Tools
13. 3: Communicate
Media, Analyst & Fund Meetings
• Prepare presentations & coaching
• Initiate Fund Manager & Analyst meetings
14. Investigate Update Communicate
We work with your executive team to deliver
powerful, persuasive presentations for
fund managers & analysts - by incorporating
modern presentation and sales practices into
your investor meetings.
18. Mining Media Group helps you.
• Better use of marketing & advertising to
attract new investors, including online ads.
• Answer all media requests & provide you with
recommendations.
• Negotiate preferable rates/terms for media.
• Write press releases, create presentations.
19. How we work with you
1. Strategic consulting.
• Articulate your value
• What makes the company unique
• Communications & presentation plan
2. Initiate analyst coverage.
3. Set up meetings with fund managers.
4. Assist in raising capital.
20. Next Steps
• Begin analysis & media audit.
• Negotiate lower cost for advertising.
• Retainer for ongoing media management.
• Design new strategic messaging plan.
• Create new content.
• Facilitate meetings to initiate analyst
coverage, and raise capital.