1. Problem statement
Stakeholder
NEEDS A WAY TO
(describe person using empathetic language) (needs are VERBS)
DO
SAY
THINK
FEEL
BECAUSE
InsightNeed
STAKEHOLDER
Insights
Design Thinking Action Lab 2013
Fresh graduate
Self-aspiring
Not much practical
experience
Don’t exactly know
what to do yet
“I have to get a job, but I don’t
know what to do with my life yet”
“It is very hard to find a job that is
beyond my major in degree.”
“It is very hard to find a job that is
beyond my major in degree.”
“For major such as mine
(economics), elucidating useful skills
from my study is nebulous.”
Apply for canonical job position that fits into his
major
At the same time, also apply for jobs that
interests him, but is beyond his major
Hopefully I’ll get a job that both interests me and
also pays me well
I’m really reluctant to apply for jobs that I hate
to do
I felt really loss in this life intersection
between study and work
I felt that if I made the wrong
choice now, I would regret
later in my life
Fresh graduate who is unclear
about his vocation and strength,
but realized the importance of meaning in work
Find jobs that appeal to his
interest and is possible to apply
with his skillset and degree
Finding a meaningful job is
important in the long term.
Sunday, 4 August, 13