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#4AsTransformation - March 11 - TBWA|Worldwide - Rob Schwartz

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A panel of three agency Creative Directors show their favorite recent work... that they didn't create

Noel Cottrell, Chief Creative Officer, Fitzgerald & Company
Tiffany Rolfe, Partner/Chief Content Officer, Co:Collective
**Rob Schwartz, Global Creative President, TBWA|Worldwide
Moderated by: Troy Ruhanen, Chairman & CEO - The Americas, BBDO North America

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#4AsTransformation - March 11 - TBWA|Worldwide - Rob Schwartz

  1. 1. I Wish I Did That4Aʼs Transformation:TheIdeaEffect New Orleans, March 2013 Rob SchwartzGlobal Creative President TBWA
  2. 2. Me Creative Director Writer Flu Sufferer
  3. 3. I wish I did this
  4. 4. Most health-relatedadvertising and marketing makes us sick.
  5. 5. Big Biz: OTC Sales in 2011 $17.4 Billionsource: CHPA (Consumer Healthcare Products Association)
  6. 6. Written from the point-of-view of the user. Not the manufacturer.
  7. 7. Lawyers with a sense of humor
  8. 8. A Smart Facebook App
  9. 9. Some Learning 1. People love brands that talk like people 2. Healthcare is the new “Packaged Goods” 3. The talent is in the agencies
  10. 10. Summary Film
  11. 11. Discussion.

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