3. *
Major segments:-
The sector comprises of two major segments
Gold
Comparises around 80% of the indian jewellery market,balance
comprising fabricated studded jewellery (diamond and
Gemstones )
diamonds
world’s largest cutting and polising industry for diamonds.
Well supported by the banking sector and government policies.
Export potential for polished diamonds/finished diamond
jewellery
GEMS AND JEWELLERY
4. History
The first signs of jewellery
came from the people in
africa 75000 year ago at
blombos cave in kenya. They
use to were sea snail shalls
and ostrich egg shalls. More
then 40,000 years ago. In
rassia, a stone bracelet and
marble ring attributed. The
first signs of established
jewellery making in ancient
egypt was around 3000-5000
years ago.
5. Quality standards
• Hallmark has been acting as a safeguard to purchasers of gold
and gold articles for centuries in various countries.
• Hallmark consists of five components i.e.BIS Mark, the
fineness number (corresponding to given caratage),assaying
and hallmarking centre’s mark’ jeweller’s mark and year of
marking denoted by a code latter and decided by BIS
• The gems & jewellery promotion council is india’s
certification authority.
• Certification for quality diamonds and jewellery has given a
fillip to exports and resulted in greater acceptance of indian
products in the world market.
• The indian gems and jewellery industry has made rapid
strides in design, powered by a new generation of young ,
professionally trained, technology driven designers.
7. o GITANJALI GEMS LTD.
o TANISHQ jewellery
o MALABAR gold and diamonds
o PC JEWELERS
o RAJESH JEWELLERS
o TRIBHUVANDAS BHIMJI ZAVERI
Major players in the domestic market
8. GITANJALI GEMS LTD.
Business overview
o The company is one of
india’s largest integred
diamond and jewellery
companies established in
1986. sight holder status
with DTC through a
promoter group company
o Sophisticated and scalable
diamond and lewellery
manufacturing facilities
o Appoximately 1246 ratail
outlets in india and 143
outlets in U.S.
9. ABOUT TANISHQ
o Tanishq is a prominent
jewellery brand of india
o Tanishq’s headquarters
is at banglore in
karnataka .
o Tanishq started in 1994
and is form TITAN
COMPANY LTD.(tata
group)
o By 2001,Tanishq was the
largest overseas chain in
the U.S.with 1200 stores
and 10% of its turnover
was form
10. ABOUT MALABAR
o On 17 september 1993, M.P.
Ahammed entered the gold
jewellery business by opening
malabar gold .
o In the next decade,malabar
gold saw a slow and steady
expansion, and gradually
became one of the most
trusted gold jewellery brands
in the world.
o Malabar gold opened their
first showeroom outside
kerala on 12 April 2005 at
bangalore.
11. Major competitors in the Global
market
GOLD JEWELLERY :-
o Italy , China , Thailand , Hong Kong , France
mexico , Turkey , canada , israel , Switzerland , U.K
DIAMOND :-
o China , Belgium
GEMS STONES :-
o Shilanka , Thailand
13. Strengths
Large integrated diamond & jewellery players and
having an international presence.
strong marketing & dstribution network. Strong retail
presence in india and U.S.
Strong brand equity and broad product range like
gitanjali, tanishq
Net worth of the total size of the gems & jewellery
sectory (both domestic and exports) is about RS
4,15,000.so we can say that it is financially very storng
sector.
14. WEAKNESSES
o There may be conflicts of interest between organized &
unorganized players.
o Technology is less improved compared to china and thailand’s
company .
OPPORTUNITIES
o New markets in europe & latin America .
o Expantion possibilities in lifestyle and luxury products in india
like watches, leather goods, platinum jewellery because
increasing disposable income of people .
THREATS
o INTERNATIONAL COMPETITION :- China , sri lanka and thailand ‘s
entry in small diamond jewellery .
o Other local compititor . According to the data 97% jewellery sales
are by family jewellers
15. Latest developments
India overtakes china in gold demand
Indian appetite for gold jumped by more then a third in the last
quarter.
o Titan to offer international shipping of jewellery product
