SlideShare a Scribd company logo
1 of 18
introductiefilmpje
• https://www.youtube.com/watch?v=hb-
LDMQkWJo
De les Female Funk
• https://www.youtube.com/watch?v=D8Bigr54
v60
Interne en Externe analyse
• https://www.youtube.com/watch?v=zBixvydDl
uk
SWOT-ANALYSE
Interne analyse Externe analyse
Sterke punten Kansen
S1 Lessen zijn betaalbaar + gratis
toegang tot vrije
trainingen bij het volgen van een
les
S2 Goede faciliteit met groot
aanbod, alles in huis
voor producties
S3 Stimuleren van talentontwikkeling
S4 Laagdrempelig
K1 Youtube is in opmars
K2 Meiden zijn over het algemeen erg
onzeker
K3 Mogelijkheden voor multiculturele
projecten
Zwakke punten Bedreigingen
Z1 Geen goed gebruik van Social
media
B1 Economische crisis
B2 Concurrentie van grote
CONFRONTATIE MATRIX
DOELGROEP
• Girls only!
• Leeftijd: 18 jaar en ouder
• Meiden die onzeker zijn en
een dosis zelfvertrouwen
nodig hebben
DOELGROEP
DOELSTELLING
• In maart 2014 (zes maanden na
aanvang van de eerste les na de
zomerstop) moet het aantal
deelneemsters
van de les Female Funk
ten minste dertig zijn.
CONCEPT
The Force of Fierce
ONTWIKKELING, EXPOSURE, ZELFVERTROUWEN
JOIN THE FORCE OF FIERCE!
STRATEGIE
MIDDELEN
• Guerrilla actie
• Facebook site 
https://www.facebook.com/groups/273991269
414223/280057688807581/?notif_t=group_act
BEGROTING
Inkomsten Uitgaven
Per cursus (bij 30 leden) 30 x € 50.- =
€ 1500,-
Huur rode loper (incl. btw)
€ 155,20
2500 Flyers (incl. btw)
€ 58,08
Entree tickets feestjes (gem. 8 x € 15,-)
€ 120,00
Regisseur fte 8 uur (schatting, zie
bijlage) € 100,00
Stagiair (Facebook en aanwezigheid)
gratis
Grafisch fte 16 uur (schatting, zie
bijlage) € 200,00
Eventueel vergunning
€ 500,00
PLANNING
• 21 augustus: 0-meting
• 19 augustus – 2 september: Flyers ontwerpen
• 4 september: Flyers laten drukken
• 16 september: Deadline Facebook pagina
• 31 maart: Meten of de doelstelling is behaald
• https://www.facebook.com/groups/27399126
9414223/
EVALUATIE
Doelstelling behaald?
• Aanwezigheid wordt bijgehouden
• Elke maand weergegeven in grafiek
Actie van nut geweest?
• Poll op facebook pagina
• Statistieken beheerder facebook pagina
• http://weareblossom.nl/facebook-statistieken-
uitgelegd/
Mededeling
• https://www.youtube.com/watch?v=qHVf6Jgv
uqg

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