Looks at the threats to businesses from the changing behavours and expectations of competitors, customers and staff as a result of Digital Technology

1. e: chrisfarrance@frontiercoaching .com
w: www.frontiercoaching.com
m: 07770 46 55 60

2. News at 8
The World is Changing
Conventional Businesses are Failing
Social Media is here to stay
Power is with the Customer
Staff have different Perspectives
It’s a New Game with New Rules

3. The Agricultural Revolution

4. The Industrial Revolution

5. Hot Air!

6. The Digital Revolution

7. Business Failures

8. From B2B to B2C

10. Renting
Over The Top
Start
Value
Incumbent Operations
Source: Accenture
Xero
Rent the
Runway

12. The World is Going Social
Marketing’s Gone Social

15. The Digital Natives

17. BYOD

18. Swarming

19. The New Digital Age
High
Company focused
People focused
New way of leading:
Community
Command and Control
CEO’s less Trusted
Levels
Of
-Trust
-Sales
-Staff Sat
New way of marketing:
Content, Context, Curation
Broadcast marketing & PR
Becoming less effective
New way of Working:
Collaboration/Co-cooperation
Siloed information & people not
empowered
New way of operating:
Internet/ social channels
IT and system restrictions – not set up
for the way the world works now
Disengaged from the
market and the customer
New way of thinking:
Network/Digital Culture
Flat sales causes enough pain to rethink
Low
Institutional thinking
Time
Networked thinking
20

20. Know Me-Like Me-Follow Me

21. News at 8
The World is Changing
Conventional Businesses are Failing
Social Media is here to stay
Power is with the Customer
Staff have different Perspectives
It’s a New Game with New Rules

22. Don’t be a Boiling Frog

23. e: chrisfarrance@frontiercoaching .com
w: www.frontiercoaching.com
m: 07770 46 55 60