If you run a Small Business or Not For Profit, you may already have your social media channels set up. You may have some followers. You may post and engage with your followers daily. You may have run a social media campaign or two. What now? The next step is to start monitoring your social media so that you can learn what works, what doesn't, what your competitors are up to, what's happening in the industry and what your clients and customers want. Social media monitoring allows you to optimise your social media activities and this presentation examines and recommends some of the available options.

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Social Media Monitoring
for SMEs and NFPs
Small to Medium Enterprises and Not For Profits

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2 PRODUCTS
PAID FREE
PRODUCT
Radian6, Brandwatch, Ubervu,
Viralheat, Sproutsocial
Socialmention, Google Alerts
DESCRIPTION
Tailor made, generally with a
customisable dashboard, easy to use
interface and many features.
Free and simple. Limited features.
PROS
Support. Scalable. Professional.
Customizable. Accurate. Some can
integrate into CRM. Easy to use.
Free.
CONS
Cost. Configuration may cost extra.
Some features may not be needed.
Less scalable. No support. Less
customizable. Less accurate.

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3 WHAT THEY DO
Listen Brand mentions (“X Company”), Product
mentions (“widget X”), Competitor mentions
(“Y Company”), other keywords (“new product
idea”)
Insights Analysis of information, e.g. competitors,
keywords
Sentiment Analysis Analysis of customer sentiment
Discover Customer information, demographics
Measure Traffic, referrals
Engage Communicate with your clients and customers
Monitor Pageviews, time on page

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RADIAN6, BRANDWATCH, UBERVU
Overview
Enterprise level. Metrics, measurement, sentiment & analytics
reporting. Social media listening, tracking, monitoring &
engagement, dashboard.
Cost $499-$10,000/month
Pros
Highly customisable, able to be integrated into CRM, full support.
Cons
Expensive for SMEs and NFPs.
REVIEW OF PAID PRODUCTS

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SPROUTSOCIAL
Overview
Social media management, metrics, measurement, sentiment &
analytics reporting. Social media listening, tracking, monitoring &
engagement, dashboard.
Cost $39-$899/month (30 day free trial)
Pros
Customisable, support, dashboard, affordable. Better analytics than
viralheat.
Cons
Tailored to social media management and engagement.
REVIEW OF PAID PRODUCTS

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VIRALHEAT
Overview
Metrics, measurement, sentiment & analytics reporting. Social
media listening, tracking, monitoring & engagement, dashboard.
Cost $49-$499/month (15 day free trial)
Pros
Easy to use, customisable, support, dashboard, affordable. Better
social listening than sprout social.
Cons
Some features not required (e.g. engagement).
REVIEW OF PAID PRODUCTS

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SOCIALMENTION
Overview
Simple keyword search of social media, sentiment & some analysis
provided. No dashboard. Cannot set alerts.
Cost $0
Pros
Easy to use, utilises Google data.
Cons
Limited, accuracy questionable, unstable (e.g. cannot create alerts)
REVIEW OF FREE PRODUCTS

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GOOGLE ALERTS
Overview
Simple keyword search. Can set alerts to go to email or RSS feed.
Cost $0
Pros
Easy to use, Google.
Cons
Limited capability, high volumes of results, does not filter well.
REVIEW OF FREE PRODUCTS

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TEST AND LEARN
For most SMEs using social media, a small investment in a
professional tool is valuable.
Register for both sproutsocial and viralheat trial periods to see
which service works best for your needs
Cost $0 (ongoing costs $39-$49/month after trial period)
Pros
Professional product. Dashboard.
Cons
Ongoing costs
RECOMMENDATION