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If you run a Small Business or Not For Profit, you may already have your social media channels set up. You may have some followers. You may post and engage with your followers daily. You may have run a social media campaign or two. What now?
The next step is to start monitoring your social media so that you can learn what works, what doesn't, what your competitors are up to, what's happening in the industry and what your clients and customers want.
Social media monitoring allows you to optimise your social media activities and this presentation examines and recommends some of the available options.