Social Media Monitoring for SMEs and NFPs

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If you run a Small Business or Not For Profit, you may already have your social media channels set up. You may have some followers. You may post and engage with your followers daily. You may have run a social media campaign or two. What now?

The next step is to start monitoring your social media so that you can learn what works, what doesn't, what your competitors are up to, what's happening in the industry and what your clients and customers want.

Social media monitoring allows you to optimise your social media activities and this presentation examines and recommends some of the available options.

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Social Media Monitoring for SMEs and NFPs

  1. 1. Social Media Monitoring for SMEs and NFPs Small to Medium Enterprises and Not For Profits linkedin.com/in/chrisdbarry 1
  2. 2. 2 PRODUCTS CONS PROS DESCRIPTION PRODUCT PAID FREE Radian6, Brandwatch, Ubervu, Viralhe at, Sproutsocial Socialmention, Google Alerts Tailor made, generally with a customisable dashboard, easy to use interface and many features. Free and simple. Limited features. Support. Scalable. Professional. Customizable. Accurate. Some can integrate into CRM. Easy to use. Free. Cost. Configuration may cost extra. Some features may not be needed. Less scalable. No support. Less customizable. Less accurate. linkedin.com/in/chrisdbarry 2
  3. 3. 3 WHAT THEY DO Listen Brand mentions (“X Company”), Product mentions (“widget X”), Competitor mentions (“Y Company”), other keywords (“new product idea”) Insights Analysis of information, e.g. competitors, keywords Sentiment Analysis Analysis of customer sentiment Discover Measure Engage Customer information, demographics Monitor Pageviews, time on page linkedin.com/in/chrisdbarry Traffic, referrals Communicate with your clients and customers 3
  4. 4. 4 REVIEW OF PAID PRODUCTS RADIAN6, BRANDWATCH, UBERVU Overview Enterprise level. Metrics, measurement, sentiment & analytics reporting. Social media listening, tracking, monitoring & engagement, dashboard. Cost $499-$10,000/month Pros Highly customisable, able to be integrated into CRM, full support. Cons Expensive for SMEs and NFPs. linkedin.com/in/chrisdbarry 4
  5. 5. 5 REVIEW OF PAID PRODUCTS SPROUTSOCIAL Overview Social media management, metrics, measurement, sentiment & analytics reporting. Social media listening, tracking, monitoring & engagement, dashboard. Cost $39-$899/month (30 day free trial) Pros Customisable, support, dashboard, affordable. Better analytics than viralheat. Cons Tailored to social media management and engagement. linkedin.com/in/chrisdbarry 5
  6. 6. 6 REVIEW OF PAID PRODUCTS VIRALHEAT Overview Metrics, measurement, sentiment & analytics reporting. Social media listening, tracking, monitoring & engagement, dashboard. Cost $49-$499/month (15 day free trial) Pros Easy to use, customisable, support, dashboard, affordable. Better social listening than sprout social. Cons Some features not required (e.g. engagement). linkedin.com/in/chrisdbarry 6
  7. 7. 7 REVIEW OF FREE PRODUCTS SOCIALMENTION Overview Simple keyword search of social media, sentiment & some analysis provided. No dashboard. Cannot set alerts. Cost $0 Pros Easy to use, utilises Google data. Cons Limited, accuracy questionable, unstable (e.g. cannot create alerts) linkedin.com/in/chrisdbarry 7
  8. 8. 8 REVIEW OF FREE PRODUCTS GOOGLE ALERTS Overview Simple keyword search. Can set alerts to go to email or RSS feed. Cost $0 Pros Easy to use, Google. Cons Limited capability, high volumes of results, does not filter well. linkedin.com/in/chrisdbarry 8
  9. 9. 9 RECOMMENDATION TEST AND LEARN For most SMEs using social media, a small investment in a professional tool is valuable. Register for both sproutsocial and viralheat trial periods to see which service works best for your needs Cost $0 (ongoing costs $39-$49/month after trial period) Pros Professional product. Dashboard. Cons Ongoing costs linkedin.com/in/chrisdbarry 9

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