中国青年创新追踪为市场营销行业提供以下几方面灵感： · 青年驱动力：什么是驱动中国青年文化消费的新兴动机、价值与身份认同？ · 青年吸引力：有哪些激活与吸引中国青年人的有效途径？ · 创意资源：我们在青年文化研究中的最新发现，青年创意文化中可借鉴的最新资源 · 品牌战略建议：为跨领域、多样化的市场营销手段提供洞察与案例研究

1. Photo by Tangting

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6. 2013 Jul 7th

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17. Uniqueway: Customized Overseas
Travel
2012
10% 30%
1000
Pre-A
Uniqueway, founded in Beijing in 2012, is a travel service company
targeting China’s young white-collar workers. Created to give
personalized travel experiences, Uniqueway simplifies the planning
process and offers opportunities for customization.
The website’s “travel consultants” are Chinese youth are familiar with
destinations through having spent long periods of time there, generally as
students. These consultants inquire about customer hobbies, interests, and
needs in order to custom tailor itineraries. They then help customers to
book their trips and are available for consultation during trips. These
consultants collect a 10-30% service fee.
Uniqueway.com has received an angel investment of RMB 10,000,000
in re-A series funding. 17"

18. Qu Song Li is a new function of the “Qu Wan” franchise. It aims to offer
a one-stop gift-giving service featuring product recommendation and
leveraging Qu Wan’s stablished product fulfillment channels.
Qu Song Li has four parts to its process: gift delivery, gift receipt, gift
request, and special commemorative dates. Gift delivery asks that the
customer fill in the gift receiver’s gender, interests, and personality traits.
For instance, you can select “Tech Junkies” or “Apple Fans” or
“Photographer,” “Artistic Hipsters,” etc. These gifts capture unique
individual traits, not just social identities.
As of late, Qu Song Li is a relatively influential and innovative retailer,
and has received a Series B investment of USD 10,000,000.
Qu Song Li: One-Stop Gift Shopping
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19. Miaoji Travel: Big Data Driven Travel
2014
Miaoji Travel is a quantitative travel app established by a Chinese
engineer. It uses big data and smart tech to provide users with a full
itinerary customized to their needs and interests.
Miaoji leverages data from travel sites in 10 languages to collect and
collate millions of data points for flights, trains, car rental, hotels,
sightseeing, eating, and fun activities. It will plan personalized itineraries
according to user interests and needs, including travel destination, dates,
number of travelers, and personal specifications, to construct a custom
itinerary.
Miaoji was established in 2014, and has already received Series B
funding.
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21. ABOUT US:
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China Youthology is a research- based youth consultancy
that aspires to build meaningful connections between
brands and Chinese youth.
We care about Chinese youth, and believe that deeper
mutual understanding benefits everyone.
For more information about China Youthology, visit
www.chinayouthology.com
Also feel free to contact:
Hannah: hannah.lincoln@chinayouthology.com
Thanks for your support!
- China Youthology Team