1. Fb.com/ronaldchik
MILK CARTON
in
ECONOMICS

2. Fb.com/ronaldchik
The Hong Kong Management Association
Joint Diploma in Management Studies
The Economic Environment (1162L1)
Group 2 - 1st, August, 2011
Team Members:
-Ng, Ka Man Student No. 112014
-Chan, Man Ha
-……..

3. Fb.com/ronaldchik
O Why does milk needs to be stored in
carton when soft drink needs to be
stored in plastic can or aluminum can?
O Why do these kinds of packaging affect
the efficiency of economics?

4. Fb.com/ronaldchik
Milk is normally packed
in a square carton
which could save the
space of storage
shelves.

5. Fb.com/ronaldchik
Soft drinks,
indifferently, are
packed into a
cylindrical can or bottle
normally. It is
convenient for people
to hold and drink
directly.

6. Fb.com/ronaldchik
• People usually hold and
drink soft drink directly.
• In supermarket, soft drinks
are usually display on the
low cost shelves. It doesn’t
need other operating
expense.
For soft drinks, to fit with the
consumer habit is more
important than to save
storage space.

7. People usually have milk with a glass or cup.
• Milk have to be stored in
refrigerator. The cost is high
(operating expense, electricity
fee). Therefore, the space in
refrigerators is valuable.
Fb.com/ronaldchik

8. Fb.com/ronaldchik
Conclusion
The package of the products should get a
well balance between using the lowest cost
and satisfying the preference of the
consumers.