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1. INDIAN ARTISTS OASIS
Chetan khandelwal
6/29/2012 Indian Artist 1

2. PROBLEM
 On what basis, the prices of the painting should be
determined.
6/29/2012 Indian Artist 2

3. INTRODUCTION
 No established price mechanism.
 How can art be measured?
 M.F.HUSSAIN’s Horse and Woman painting.
 Auction houses.
6/29/2012 Indian Artist 3

4. INTRODUCTION (cont.)
 Simply lack of proper marketing with no accuracy in
pricing.
 Lack professionalism.
 Need of professionalism and govt. interference
 Marketing,
 Controlling money flow,
 Pricing of the art.
6/29/2012 Indian Artist 4

5. “Art will sell for crores if the artist is
a brand”
6/29/2012 Indian Artist 5

6. What they do:
 Galleries
 Gain customers
 Brand equity
6/29/2012 Indian Artist 6

7. Basic skills:
 Talk and write
 Pricing
 Respond when people criticise
 Appreciation
 Appealing to potential buyers
6/29/2012 Indian Artist 7

8. Description about the paintings
and the author
 S H Raza – Saurashtra
 F N Souza – Birth
 Rabindranath Tagore – Untitled
 Tyeb Mehta – Mahishasura
 M.F. Hussain – Horse and Woman
6/29/2012 Indian Artist 8

9. 6/29/2012 Indian Artist 9

10. 6/29/2012 Indian Artist 10

11. If a painter is a brand:
 Controversies surroundings
 Rise the sale of an artist work
 Spike the price of an art
 It’s a sign for something above your competitor
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12. Professionalism to the art-work
 Produce a large portfolio
 Look for public shows and juried events
 Record art-work details
6/29/2012 Indian Artist 12

13.  Artist statement or biography
 Certificate of authencity
 Artworkswing tag
 Sales receipt
6/29/2012 Indian Artist 13

14. Conclusion
 Auction house are sources of stolen properties
 Auction is done in Delhi and Mumbai only
 Artist as a brand
6/29/2012 Indian Artist 14

15. 6/29/2012 Indian Artist 15