A2 Media Evaluation

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. What I wanted my products to look like Teasers are usually made by big production company to raise awareness about the film. They generally have a lot of money, which was a disadvantage I had, but I have the technology to create a high quality product. Having looked at successful teaser trailers, posters and websites, I wanted to create something that looked professional. I researched examples and conventions which helped me to create the products I did. I wanted a sense of mystery, and not to give too much away, not only in the teaser trailer but also in the ancillary tasks . I wanted a short trailer (between 30 – 60 seconds) as this is traditionally what teaser trailers are. I believe that I have completed a trailer and ancillary tasks which met what I first intended.

3. Common Conventions of Period Drama’s Old houses Traditional British values Money, Love, War are common stories Climax Natural lit scenes Classical Music Pretty scenery Should be correct to the period it is set in

4. Existing trailer comparisons When looking at existing trailers at the start of the project, I used some of the professional techniques in mine. For example quite often there was an establishing shot at the beginning, and I used the same technique. I found that cross dissolves were commonly used, so this was the main effect which I used.Some trailers were quite quickly cut, although I don’t think mine is, but this wasn’t something I wanted to create. Some trailers used quite a lot of actors, but due to this only being a small production I couldn’t organise a large number of people and supply costumes for them, so I therefore limited my cast to two actors.

5. Does my trailer match the conventions? I believe that my trailer does match the conventions of period dramas. I think that the costumes are effective, along with the location, lighting, and the way the trailer has been edited and filmed

6. Conventions of film website home pages Some use padding, some don’t Large image or lots of small ones Large film name Factors which draw people to see the film House style which relates to other products Not a lot of text Links to purchase the dvd, watch trailer or merchandise- depending on release date Links to Facebook groups, Blogger, Twitter. Depending on target audience

7. Real Media Product My Website In this screen, you can see a professional media product, in comparison to the one which I have made. I think that although they are slightly different, it shows how I have followed the conventions on websites. I decided to include a navigation bar in the conventional place, as I found it was common on a lot of website, and I didn’t like the menu tab used on the Julie and Julia website.

8. Conventions of film posters Large Image Large text with film name Actors names Directors name Awards Company logos Text effects for example drop shadows or inner glows Background image or colour dependent on genre

9. Existing poster comparisons My poster Existing Poster I feel that my poster works well, and fits in well with the conventions of media products. I have used similar fonts, sizes and effects, the information in similar. I used a drop shadow on the text as they have done. The main part of the poster is the large image , I have used a similar technique just with a landscape image instead of portrait. I have used film awards, although the poster I have compared it with hasn’t, I know that it is a common feature. I didn’t add a film production name as it wasn’t used on a lot of posters I looked at. The poster follows a house style which is consistent throughout all the products, just as “The portrait of a Lady” poster has used mostly blues.