P&G ThermaCare Promotion Strategy

P&G ThermaCare Promotion Strategy 第一組 96122051 張淞傑 96122052 黃振修 96122085 黎全成 96122088 徐美玲 96122092 葉舒瑜 96122073 陳柳伊

美國疼痛舒緩市場 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ThermaCare 產品效益 ,[object Object],[object Object],[object Object],[object Object]

消費者分析 (STP) ,[object Object],[object Object],[object Object]

ThermaCare 行銷策略 ,[object Object],[object Object],[object Object],[object Object],初期更必須針對幾個區隔清楚而且明確的市場行銷，在各個區隔市場中建立品牌形象，各個擊破，方能在整個疼痛舒緩市場中佔有一席之地

兩階段行銷 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

第一階段：運動愛好者 ,[object Object],[object Object],[object Object]

Mission & Money ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ Therma Cares Tiger, and You” ,[object Object],[object Object]

Media ,[object Object],[object Object],[object Object],[object Object]

Measurement ,[object Object],[object Object],[object Object]

第二階段：女性生理痛 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

“ Therma Cares Women” ,[object Object],[object Object]

Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Measurement ,[object Object],[object Object]

結語 ,[object Object],[object Object],[object Object]

The End ,[object Object],[object Object]

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