2. Analysis of Assigned Garment
Garment Scenario
• Upscale department store
• Outer Wear
• Women’s Division
• Wool-blend
3. Target Market Profile
Target Market: Middle aged working women
Demographics: Women in their forties, baby
boomers, 50,000-70,000 income level, college
degrees, and middle to upper class family
status.
Psychographics
• Values revolve around professionalism
and strong work ethics while maintaining
a fashionable appearance.
• Activities and interests include being a
mom, a working women, and everything
in between.
• Clothing needs to be comfortable but
stylish.
• May be purchased at Dillard's, Macys and
Nordstrom's.
4. .The natural
woven and
Fall 2012 Season Analysis
textured looks
are inspired by
nature and are
strategically
placed on
clothing.
.Looks with
earthy
undertones but
with a modern
70’s twist
.Clothes are
feminine and
delicate but yet
durable to take
on the
elements
