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Opening up Yahoo!
  to Users and
   Developers
         Christian Heilmann

     Future of Web Apps, London,
!Neal
I’m Chris.
Neil is well clever about the
   Yahoo Open Strategy
I am just well excited about
             it.
So Neal’s talk was all like:
My approach is different.
http://www.flickr.com/photos/mathias-erhart/761601969/
The Yahoo Open Strategy has
        three goals:
1. Make Yahoo more social
2. Open to third parties like
   never before
3. Rewire Yahoo
But how, do tell?
Let’s go a back in time a bit...
Yahoo = big old internet
      company
But they already started
getting people in that dared
    to think differently.
(No, nothing to do with fruit)
Who still innovate, hard!
http://www.flickr.com/explore/panda
Amongst other things, these
companies showed Yahoo the
    impact of APIs and
       distribution.
Hence we went nuts on giving
         you APIs:
Another thing we took on
very early is the need for
   different formats:
http://www.flickr.com/photos/tags/hamsters
http://api.flickr.com/services/feeds/photos_public.gne?
       tags=hamsters&lang=en-us&format=atom
http://api.flickr.com/services/feeds/photos_public.gne?
        tags=hamsters&lang=en-us&format=php
http://api.flickr.com/services/feeds/photos_public.gne?
tags=hamsters&lang=en-us&format=json&jsoncallback=icanhaz
http://api.flickr.com/services/feeds/photos_public.gne?
        tags=hamsters&lang=en-us&format=lol
My first job inside Yahoo was
  related to another new
           product:
Answers tapped into the
wisdom of the masses to help
 another and not solely rely
     on expert advice. £1
              ...
We came to understand very
  fast that with the right
  products and the right
channels we can get a lot of
        cool c...
Content from our users for
        our users.
You could call it user
generated content (UGC).
                       £1
                     for the
                   ...
We also found that people do
awesome things with the data
   provided through APIs.
http://www.flickr.com/photos/mn_francis/294430002/
However, mixing those with
the Yahoo sites as they were
was harder than we thought.
The other thing we came to
understand is that mashing up
  data can be tricky (read:
         annoying)
Hence:
One common request:
CLI? KTHXBAI!
This is what you will get with
             YOS.
It is called Yahoo Query
Language (YQL) and you can
   download the docs at:
 http://developer.yahoo.com/yql/
SELECT * from web.search
WHERE query=quot;puppiesquot; LIMIT
        3 OFFSET 10
Yahoo as your Database :)
But what about the social
         graph?
                        £1
                      for the
                     Bu...
http://www.flickr.com/photos/crumley/160490011/




Yes, there’s a full social API, at /social/
Yahoo has *a lot* of users and
  we will do our best to get
    them connected and
  understand the benefits of
     socia...
Ok, we have data, we have
users and their connections.
So what do we have delivered
           so far?
Address Book: access and update
 contacts
BOSS: build your own search service
Fire Eagle: create location-aware
 applicati...
What’s coming?
YAP – Yahoo Application
       Platform.
http://developer.yahoo.com/yap/
YAP will make it easy for you
to build applications for the
     Yahoo framework.
It’ll allow you to write the
code, get the data, promote
     and place your apps.
It’ll be something like
Searchmonkey allows you to
            do now.
It’ll allow you to write the
code, get the data, promote
     and place your apps
It’ll allow you to write the
code, get the data, promote
     and place your apps
Building apps – woo!
But where to put them?
My Yahoo! – Opened

Yahoo! homepage – Opened

Mail – Opened

Media properties – Opened
Yeah, OK, what about the
         open?
Open Social
  OpenID
  oAuth
 open bar
So, is this coming?
Yeah.
Is it going to be cool?
Reaching millions of people
with my apps – yeah I think so.
Does answering your own
questions make you look
      pretentious?
Yes, it does. Stop it now.
THANKS!


 http://developer.yahoo.com

Christian Heilmann | http://wait-till-i.com | twitter: codepo8
Neil is well clever about
Neil is well clever about
Neil is well clever about
Neil is well clever about
Neil is well clever about
Neil is well clever about
Neil is well clever about
Neil is well clever about
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Neil is well clever about the
Yahoo Open Strategy

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