1. Top 5 online sales tips & marketing strategies for
retailers
tagged with
marketing
"Are you looking for the best online sales tips and marketing strategies to help your store make money online?"
The Internet provides great opportunities for retailers to increase their sales by expanding their reach, and offering alternative sales channels.
The trick is to focus on the sales and marketing strategies that will bring great returns, without taking up all your time, effort and hard earned
cash.
This list of the sales & marketing techniques for retail businesses will help you unlock the potential of the Internet to start driving more sales and
revenue for your business.
Selling online for traditional retailers
Marketing online and converting Web traffic into sales can help your business grow quickly - but there are some drawbacks.
Converting visitors into paying customers online is a lot harder than making traditional retail sales.
Customers can't pick up and inspect your goods, or try them on.
There isn't necessarily someone there to advise them in a professional manner.
In addition, the Internet is full of poor services, malicious websites and con-men. This makes trust a huge factor online.
So, the best way for a retailer to start making sales online, is to create a high quality online store that integrates tightly into your existing retail
business.
This will allow your online store to piggyback on the trust of your existing business, until it is able to stand alone and start sending business the
other way.
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1. Start with a professional online store
A quality eCommerce solution is of critical importance for successful online retail. Customers simply won't trust an online store that doesn't look
good and make shopping easy.
"See how to start your own professional online store in minutes."
If you have an existing eCommerce site that doesn't offer the same level of professionalism as your actual store, then it might be time to upgrade.
Fortunately, shopping cart software has come a long way, and for only a few dollars a month you can put up a great eCommerce site without
having to learn the first thing about HTML, CSS, servers, and domains.
You can browse a list of the top 5 hosted shopping cart solutions, and try one or more out (they all come with free trials) to get started.
2. Add a blog
Ok, so blogging is time consuming, and can take a bit of practice and effort to get right. However, blogging is really important when it comes to
making your online store more visible to potential customers.
Take your tablet or notebook into work, and blog about interesting topics relating to your products during quiet times. It doesn't have to be every
day, but once or twice a week will ultimately bring in results.
I strongly recommend you read how to blog before starting.
3. Integrate your retail business with your online store
This step is arguably the most important.
Your online store is a new sales channel that may offer additional convenience and ease of use for your existing customers. But, existing
customers won't magically start using it if they don't know about it first.
Make sure that you:
Add your website address to packaging
Add your website address to till slips and other printed signs
Include your website address in your store sign or logo
Basically, make sure that anything that your customers are likely to read while in or near your store displays your website address.
4. Incentivize your online store
Get people comfortable with the idea of using your online store by offering deals and discounts exclusive to online customers.
If you're looking to get rid of old stock to clear up shelf space for new stuff, why not offer it online at a discount?
There are some great tips to grow your business using email marketing (that integrates with your website via an email marketing service) at 3 top
marketing strategies to grow your mailing list.

3. 5. Use local SEO
SEO (Search Engine Optimization) encompasses a set of techniques that can be used to help people find your online retail space.
By implementing proper local SEO for your online store, in conjunction with blogging, you will start to see Web traffic driving new customers to
your traditional retail business - as opposed to the other way around.
"Try out the SEO software used by professional marketers."
It's important to note that not all customers will buy from your online store after visiting it. Many people like to browse online, but buy in a real
store. By exposing them to your brand online, using local SEO, you increase the chances that they will make purchases from you in-store.
You can learn more about local SEO by reading Top 10 local SEO tips.
What other marketing strategies and online sales tips do you have for retailers? Does your retail business already utilize an online store to
increase sales and revenue? Have you tried selling online, and failed?
Share your thoughts and experiences on how to integrate traditional retail businesses with online shopping in the comments.