DYNAMIC CONTENT DELIVERY
   USING STRONGMAIL
                     July 2009

                       Presented by
         ...
What is StrongMail?
         StrongMail?
              g
• Vendor/solution selected after an RFP process conducted
  by Un...
What is StrongMail? (cont’d)
         StrongMail? (
              g             )
• StrongMail as a dynamic messaging plat...
Okay, but where’s the need?
    y
• University Relations (UR) at MSU in charge of sending
  daily,
  daily weekly MSU news...
Okay, but where’s the need? (cont’d)
    y                        (      )
• UR also (in a fee-for-service model) designs,...
Task: Make MSU Weekly News dynamic
                     y       y
• Migrate MSU Weekly News to a dynamic e-mail
  publicat...
Task: Make MSU Weekly… (completed)
                     y (    p     )
• SM deployed and sending our
 MSU Weekly News e-ma...
Task: Make SM available to campus
                               p
• Identify good campus candidates and make StrongMail
 ...
Task: Make SM available… (on-going)
                          (
                          (on-g g)
• Currently 2 departmen...
Task: Make SM available… (on-going)
                          (
                          (on-g g)
• Several other departm...
Task: Make SM available… (on-going)
                         (
                         (on-g g)




         DYNAMIC CONT...
A dynamic MSU Weekly News e-mail
   y               y      e-
• Database of stories that drives www.news.msu.edu
  subsequ...
A dynamic MSU Weekly News e-mail
    y               y      e-
• Fields available at the time of inputting the story for
 ...
A dynamic MSU Weekly News e-mail
   y               y      e-
• The XML content is transformed by an XSL template,
  drive...
A dynamic MSU Weekly News e-mail
    y               y      e-
• A fundamentally different e-mail is generated for each
 M...
A dynamic MSU Weekly News e-mail
    y               y      e-
• So think of the possibilities…




                DYNAMI...
And now… a demo!




 DYNAMIC CONTENT DELIVERY WITH STRONGMAIL   17
                JULY 2009
Upcoming SlideShare
Loading in …5
×

Strong Mail Presentation Big Ten It Conf July 2009

2,115 views

Published on

StrongMail presentation given to BigTen IT folks for University Advancement, on July 21, 2009

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,115
On SlideShare
0
From Embeds
0
Number of Embeds
13
Actions
Shares
0
Downloads
21
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Strong Mail Presentation Big Ten It Conf July 2009

  1. 1. DYNAMIC CONTENT DELIVERY USING STRONGMAIL July 2009 Presented by Christopher M. Harper Manager of Information Technology University Relations, Michigan State University charper@msu.edu (517) 355-9980 DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 1 JULY 2009
  2. 2. What is StrongMail? StrongMail? g • Vendor/solution selected after an RFP process conducted by University Relations ( ) • Both on-site (installed) and hosted (off-site, managed) options were considered during RFP • During RFP decided best ROI would be with an on campus solution p DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 2 JULY 2009
  3. 3. What is StrongMail? (cont’d) StrongMail? ( g ) • StrongMail as a dynamic messaging platform • Capable of sending 1 million messages per hour* hour • Dynamic message composition; no more static e-mails! • Automatic bounce management, but not j hard and g , just soft… Hard  Soft  Block Technical Unknown bounce bounce * This is why it is critical to have a Message Transfer Agent (or MTA) that gives you the ability to adhere to the sending rules the ISP’s have in place at any given moment in time. See http://www.strongmail.com/resources/blogs/it_email_infrastructure/ for more details. an gi en time http //www strongmail com/reso rces/blogs/it email infrastr ct re/ details DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 3 JULY 2009
  4. 4. Okay, but where’s the need? y • University Relations (UR) at MSU in charge of sending daily, daily weekly MSU news stories to various audiences audiences, amounting to over 400,000 messages per month • UR has been doing this for 5+ years g y math: 400,000 x 12 x 5 = approx. 24 million messages to date! • Old technology beca e antiquated, O d ec o ogy became a qua ed, cumbersome for IT staff to manage (required IT to be involved to send messages, required manual replacement of li k with dynamic l l t f links ith d i equivalents to track link click through rates) DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 4 JULY 2009
  5. 5. Okay, but where’s the need? (cont’d) y ( ) • UR also (in a fee-for-service model) designs, builds, sends e-mails for various departments on campus, to their alumni, e mails donors, students, etc. • Needed a self-service interface putting the “marketer” back in control (too many people outsourcing to Constant Contact, etc.) • More robust message composition platform capable of o e obus essage co pos o p a o capab e o doing more dynamically • XML, XSLT, subscriber content preferences anyone? • Ability to connect to databases external to the platform (something any other E-mail Service Provider (ESP) external to MSU won t won’t be able to do) DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 5 JULY 2009
  6. 6. Task: Make MSU Weekly News dynamic y y • Migrate MSU Weekly News to a dynamic e-mail publication, publication allowing subscribers to customize their content preferences • Already had web applications written to capture subscriber preferences (in essence) • Needed to determine how the message template would interact with these preferences • Via what technology? • Transition to a new IP address on the MTA, establish new sending relationship with the internet, ISP’s DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 6 JULY 2009
  7. 7. Task: Make MSU Weekly… (completed) y ( p ) • SM deployed and sending our MSU Weekly News e-mail every Friday y y y • Subscribers can customize their e-mail by including content from 13 categories of news available on www.news.msu.edu • Staff and faculty automatically opted in to receive “Staff and faculty” content (allowed for the printed staff and faculty publication MSU News Bulletin to become completely “electronic”) electronic ) DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 7 JULY 2009
  8. 8. Task: Make SM available to campus p • Identify good campus candidates and make StrongMail available to them in a self-service model self service • Migrate various managed campaigns from old MTA to StrongMail • Determine any external databases that StrongMail could be connected to • Sysbase ASE Oracle MSSQL, Teradata DB2 PostgreSQL ASE, Oracle, MSSQL Teradata, DB2, PostgreSQL, mySQL UR EBSP UADV DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 8 JULY 2009
  9. 9. Task: Make SM available… (on-going) ( (on-g g) • Currently 2 departments are on-board in a self-service capacity • Enterprise Business Systems Projects (EBSP) • University Advancement (UADV) DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 9 JULY 2009
  10. 10. Task: Make SM available… (on-going) ( (on-g g) • Several other departments sending e-mail via UR and ultimately via StrongMail DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 10 JULY 2009
  11. 11. Task: Make SM available… (on-going) ( (on-g g) DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 11 JULY 2009
  12. 12. A dynamic MSU Weekly News e-mail y y e- • Database of stories that drives www.news.msu.edu subsequently drives e-mail process DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 12 JULY 2009
  13. 13. A dynamic MSU Weekly News e-mail y y e- • Fields available at the time of inputting the story for the web made available to e-mail template via XML DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 13 JULY 2009
  14. 14. A dynamic MSU Weekly News e-mail y y e- • The XML content is transformed by an XSL template, driven by an XSLT engine within StrongMail DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 14 JULY 2009
  15. 15. A dynamic MSU Weekly News e-mail y y e- • A fundamentally different e-mail is generated for each MSU Weekly News subscriber based on their content preferences DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 15 JULY 2009
  16. 16. A dynamic MSU Weekly News e-mail y y e- • So think of the possibilities… DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 16 JULY 2009
  17. 17. And now… a demo! DYNAMIC CONTENT DELIVERY WITH STRONGMAIL 17 JULY 2009

×