Online Social Shopping Motivation: A Preliminary Study
Blog task 3
1. Blog task 3
WHAT IS GENRE?
GENRE IS THE TERM FOR ANY CATEGORY OF LITERATURE OR OTHER
FROMS OF ART/CULTURE, FOR EXAMPLE: MUSIC, GENRES ARE FORMED
BY CONVENTIONS THAT CHANGE OVER TIME AS NEW GENRES ARE
INVENTED AND THE USE OF OLD ONES WERE DISCONTINUED. OFTEN,
WORKS FIT INTO MULTIPLE GENRES BY THE WAY OF RECOMBING
THESE CONVENTIONS
“IN FILM THEORY, GENRE REFERS TO THE METHOD OF FILM,
CATEGORIZATION BASED ON SIMILARITIES IN THE NARRATIVE
ELEMENTS FROM WHICH FILMS ARE CONSTRUCTED. MOST THEORIES
OF GILM GENRE ARE BORROWED FROM LITERARY GENRE CRITICISM.
AS WITH GENRE IN LITERARY CONTEXT THERE IS A GREAT DEAL OF
DEBATE OVER HOW TO DEFINE OR CATEGORIZE GENRE. BESIDES THE
BASIC DISTINCTION IN GENRE BETWEEN FICTION AND DOCUMENTARY,
FILM GENRES CAN BE CATEGORIZED IN SEVERAL WAYS.”
“FICTION FILMS ARE USUALLY CATEGORIZED ACCORDING TO
THEIR SETTING THEME TOPIC MOOD, OR FORMAT.”
2. Blog task 3
WHY IS GENRE IMPORTANT?
FOR THE PRODUCERS:
GENRE PROVIDES MANY POINTS FOR THEM TO USE WHILST
MAKING THEIR FILM. GENRE PROVIDES THEM WITH THE TYPICAL
GUIDELINES THAT ARE USED FOR SPECIFIC FILMS, FOR EXAMPLE
HORROR FILMS, SCIENCE FICTION FILMS. HOWEVER, SOMETIMES
FILMS NEED TO DEFY THE GENRE AND GO AGAINST THE
GUIDELINES. HAVING A UNIQUE AND FRESH TAKE ON A GENRE IS
SOMETHING THAT AUDIENCES ALMOST ALWAYS ENJOY.
FOR THE AUDIENCE:
IT ALLOWS THEM TO KNOW WHAT KIND OF FILM THEY’RE ABOUT
TO SEE. IT ALLOWS THEM TO KNOW WHAT TO EXPECT WHEN THEY
WALK INTO A MOVIE THEATRE. IF SOMEONE HAS BOUGHT A TICKET
FOR A COMEDY FILM, THE EXPECT TO WALK IN, SIT DOWN AND BE
LAUGHING FOR THE NEXT HOUR OR SO. THEY DON’T EXPECT TO
WALK IN AND BE HORRIFIED BY A FILM INCLUDING NUMEROUS
DEATHS OR PARANORMAL EXPERIENCES.
3. Blog task 3
WHAT HAPPENS TO GENRE OVER TIME?
OVER TIME GENRE BEGIN TO MIX TOGETHER AND CREATE HYBRID GENRES OR
CHANGE TO FIT THE CULTURE OF THE TIME. 40 YEARS AGO HORROR WOULD
HAVE BEEN VERY DIFFERENT TO WHAT IT IS NOW. NOW IT RELIES MORE ON
CGI THAN IT DOES ON PUPPETS LIKE IT DID WITH ALFRED HITCHCOCK. GENRE
CAN ALSO BE SHOWN TO MIX TOGETHER LIKE IT DOES A LOT OF THE TIME
WITH SCIENCE FICTION AND HORROR. A LOT OF HORROR FILMS ARE BASED ON
SCIENCE FICTION FEATURES AND THIS CREATES A HORROR MOVIE BASED ON
THE IDEALS FROM ANOTHER GENRE.
EXAMPLE 1: PAUL THE MOVIE- THIS MOVIE IS SIMILAR TO E.T. IT IS ABOUT AN
ALIEN THAT LANDS ON EARTH AND ACCIDENTALLY INTRUDES IN TWO MEN’S
ROAD
TRIP- THE ACTORS SIMON PEGG AND NICK FROST ARE ASSOCIATED TO
COMEDY AND ACTION FILMS, THEREFORE THEY HELP TO ENGAGE THE
TARGET AUDIENCE OF COMEDY/ACTION LOVERS.
EXAMPLE 2: COWBOYS AND ALIENS- THE POSTER IS FOCUSED ON THE
GENRE ACTION AND A SCI-FI/PHYSIOLOGICAL THRILLER. THE ACTOR
DANIEL CRAIG IS USED BECAUSE AUDIENCES AUTOMATICALLY ASSOCIATE
HIM WITH ACTION/THRILLER FLMS AND SCI-FI/AGENT GENRES E.G. JAMES
BOND.
4. Blog task 3
WHYS IS GENRE IMPORTANT TO FILM
PRODUCERS?
FOR FILM PRODUCERS, GENRE PROVIDES MANY POINTS FOR THEM
TO USE WHILST MAKING THEIR FILM. GENRE GIVES THEM THE
GUIDELINES THAT ARE USED FOR SPECIFIC FILMS. MOST STORIES
STICK TO ONE GENRE AND FOLLOW CERTAIN THEMES AND FEATURES
SO IN ORDER TO ATTRACT A SET OF AUDIENCES, PRODUCERS JUST
HAVE TO FOLLOW CERTAIN THEMES AND EVENTS THAT WILL SUIT
THAT TYPE OF AUDIENCE AND MAKE THEM ENJOY THEW FILM.
HOWEVER SOMETIMES GENRES CAN BE MIXED (THIS IS CALLED
HYBRID) AND FILM PRODUCERS SOMETIMES CREATE THEIR OWN
KIND OF GENRE AND LAY THE ROAD FOR FILMS AFTER. AUDIENCES
SOMETIMES REACT WELL TO THESE NEW KINDS OF GENRES AND
BECAUSE OF THAT GENRE IS VERY IMPORTANT TO PRODUCERS.
5. Blog task 3
WHY IS GENRE IMPORTANT TO FILM
AUDIENCES?
FOR THE AUDIENCE, GENRE IS IMPORTANT TO THEM FOR THE SOLE
REASON OF RECOGNITION. RECOGNITION IS AN IMPORTANT PART FOR
THE AUDIENCE, IF THEY SEE A SPECIFIC GENRE THEY WILL RECOGNICE
THE THEMES AND FEATURES OF THAT GENRE AND WILL JUDGE IT FROM
THERE. WHEN SEEING A SPECIFIC GENRE THEY WILL RECOGNICE THE
FACT THAT THEY LIKE OR DISLIKE THOSE GENRES OF FILMS, BUT THEY
DO NOT ONLY RECOGNISE THE GENRES AND WHAT THE STORIES MIGHT
ENTAIL, GENRES ALSO BRING IN ACTORS THAT ARE MOST POPULAR IN
CERTAIN GENRES. FOR EXAMPLE: DANIEL CRAIG FOR ACTION/THRILLER
FILMS. THE AUDIENCE WILL RECOGNISE THE ACTORS WITH SPECIFIC
GENRES, MAKING THEM ENJOY THE MOVIE AND THE ACTORS OWN
PERSONALITY TO THE FILM, THUS CREATING A GOOD RELATIONSHIP
WITH THE AUDIENCE.
6. Blog task 3
CONVENTIONS OF GENREFORMAL CONVENTIONS:
THE PLOT- EXAMPLE, MAN SEEKING REVENGE/MYSTERY
THE THEME- LOYALTY, PRICE OF CRIMINAL SUCCESS IN GANGSTER
STYLISTIC CONVENTIONS:
SLOW MOTION/EDITING/MUSIC
ICONOGRAPHY- BATTLEFIELD, CLOSE UP OF HAND ON GUN
STARS ASSOCIATED WITH THAT GENRE TOENGAGE TARGET AUDIENCE:
CLINT EASTWOOD- WESTERN
JENIFER ANISTON- ROM-COM
NICK CAGE- ADVENTURE
JIM CAREY- COMEDY
ANGELINA JOLIE- ACTION
GENRE CHANGE AND EVOLVE OVER TIME. THEY CAN COME IN AND OUT OF FASHION
EVERYDAY, FOR EXAMPLE WESTERN WAS ONE OF THE FIRST EVER FILM GENRES, AND
NOW NEW GENRES LIKE ROM-COMS AND PSYCHOLOGICAL THRILLERS HAVE BEEN
INTRODUCED AND DIFFERENT AUDIENCES GREW DIFFERENT INTERESTS AND THE
SOCIO HISTORICAL CONTEXT (SOCIAL AND CULTURES) CHANGED. THIS HAS
THEREFORE BOOSTED MORE RATINGS AND THE ADVANCE IN TECHNOLOGY HAS ALSO
HELPED PRODUCE AMAZING FILMS