Presentation on "Open Leadership" by Charlene Li on May 4, 2010 in Boston, MA

1. Open Leadership How Social Technology Can Transform The Way You Lead Charlene Li Altimeter Group May 4, 2010 1 Follow me on Twitter @charleneli

4. Open Leadership 4 Having the confidence and humility to give up the need to be in control, while inspiring commitment from people to accomplish goals How to give up control, and be in command

5. Four goals define your strategy 5

6. Best Buy’s First Social Media Experts 6 Steve Bendt & Gary Koelling

7. Barry Judge CMO of Best Buy

8. 8 “I was so relieved when it was over—it was just two sentences to get started.”

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10. #1 Align openness with strategic goals 10 Examine your 2010 goals Pick one where open and social can have an impact

11. #2 Support open leadership 11 Collaborative Independent Optimist Pessimist

12. #3 Embrace failure 12

13. 13 Create Sandbox Covenants

14. 14 14 Thank you Charlene Li charlene@altimetergroup.com charleneli.com/blog Twitter: charleneli For slides, send an email to slides@altimetergroup.com http://open-leadership.com

15. 15 About Us Altimeter Group is a strategy consulting firm that provides companies with a pragmatic approach to disruptive technologies. We have four areas of focus: Leadership and Management, Customer Strategy, Enterprise Strategy, and Innovation and Design. Visit us at http://www.altimetergroup.com or contact info@altimetergroup.com.