Running head: Economic Analysis of Business Proposal Economic Analysis of Business Proposal 7 Introduction The onus of this economic analysis paper centers around both the “Thomas Money Service Inc.” and “Will Bury’s Price Elasticity” scenarios that collectively constitute a monopolist market structure. (Crane, 2014) wrote that the market conditions and information concerning the pricing strategies, quantity to supply to the entire market, product differentiation, as well as patenting of the innovations dominate these scenarios. As a result of this, many dilemmas emerge under monopolistic markets given that the commodities produced are not complete substitutes rather close substitutes to each other. A big number of producers and product differentiation about the pricing strategies and the price elasticity of demand are the material factors that this manuscript is tasked to discuss. Overview of the two scenarios For the case of “Thomas Money Service Inc.”, the financing institution started providing credit lending facilities back in the year 1940 as a consumer finance firm.Between 1940 and 1945, the company increased its activities from issuing small loans to households to offering business loans, mortgages, and business acquisition financing.Early in the year 1946, a lucrative opportunity emerged of providing equipment financing supplementing the high market demand for forestry and equipment.The year 1951 was a year of opportunities where the company bought an equipment manufacturing firm. Consequently, the company suspended the funding of other equipment brands due to the increased manufacturing, selling, and financing its brand of forestry and building equipment. On the other hand, Will Bury started as a mere worker at the High Tech Digital Industries, where he gathered necessary innovations skills to start his music and digital business.In the garage operation, Will increased his knowledge and entrepreneurship culture to prompt the decision of starting the digital book enterprise that he invented. Will Burry was faced with many dilemmas of how to ascertain his technological application, which kind of clientele to serve, the way of distribution of the services to the people, the demand for books, as well as the pricing strategies. Monopolistic competition markets structure As per the two scenarios of Will Bury and Thomas Money Services, it is crystal clear that they are examples of monopolistic market structures. This form of a market is a blend of the monopoly and perfect competition and has been called monopolistic competition or competing monopolists as stated by (Hushke, 2010). In the real world, there is neither absolute monopoly that is an absence of competition, nor perfect competition, but monopolistic competition. The products are not complete substitutes for one another, but they are close substitutes. With respect to monopolistic competition, the number of dealers (buyers and sellers) is not large, at any rate not as lar.

1. Running head: Economic Analysis of Business Proposal
Economic Analysis of Business Proposal 7
Introduction
The onus of this economic analysis paper centers around both
the “Thomas Money Service Inc.” and “Will Bury’s Price
Elasticity” scenarios that collectively constitute a monopolist
market structure. (Crane, 2014) wrote that the market conditions
and information concerning the pricing strategies, quantity to
supply to the entire market, product differentiation, as well as
patenting of the innovations dominate these scenarios. As a
result of this, many dilemmas emerge under monopolistic
markets given that the commodities produced are not complete
substitutes rather close substitutes to each other. A big number
of producers and product differentiation about the pricing
strategies and the price elasticity of demand are the material
factors that this manuscript is tasked to discuss.
Overview of the two scenarios
For the case of “Thomas Money Service Inc.”, the financing
institution started providing credit lending facilities back in the
year 1940 as a consumer finance firm.Between 1940 and 1945,
the company increased its activities from issuing small loans to
households to offering business loans, mortgages, and business
acquisition financing.Early in the year 1946, a lucrative
opportunity emerged of providing equipment financing
supplementing the high market demand for forestry and
equipment.The year 1951 was a year of opportunities where the
company bought an equipment manufacturing firm.
Consequently, the company suspended the funding of other
equipment brands due to the increased manufacturing, selling,
and financing its brand of forestry and building equipment.
On the other hand, Will Bury started as a mere worker at the
High Tech Digital Industries, where he gathered necessary

2. innovations skills to start his music and digital business.In the
garage operation, Will increased his knowledge and
entrepreneurship culture to prompt the decision of starting the
digital book enterprise that he invented. Will Burry was faced
with many dilemmas of how to ascertain his technological
application, which kind of clientele to serve, the way of
distribution of the services to the people, the demand for books,
as well as the pricing strategies.
Monopolistic competition markets structure
As per the two scenarios of Will Bury and Thomas Money
Services, it is crystal clear that they are examples of
monopolistic market structures. This form of a market is a blend
of the monopoly and perfect competition and has been called
monopolistic competition or competing monopolists as stated by
(Hushke, 2010). In the real world, there is neither absolute
monopoly that is an absence of competition, nor perfect
competition, but monopolistic competition. The products are not
complete substitutes for one another, but they are close
substitutes.
With respect to monopolistic competition, the number of dealers
(buyers and sellers) is not large, at any rate not as large as
under perfect competition as seen by the two scenarios. Another
feature is that the construction and digital books offered or
produced are not homogeneous, meaning that in one hand, they
are differentiated with the help of different labels attached to
them.
The hypothetical data
Based on the hypothetical data shown able, the monopolist
operates using the marginal rule of profit maximization. At a
profit maximizing level, (Zhu, 2012) opine that the monopolist
equates the marginal cost to the marginal revenue and then
solves for optimal quantity and price. The fixed price that
shows that Thomas Money Services always incurs even if there
is zero output to the market.The variable cost can be determined
by subtracting the fixed cost from the total cost as indicated in
Exhibit 1 at the back of this document.

3. The elasticity of the product
In a monopolistic competition case, there are several sellers
together with buyers, and at least a few dealers will compete to
stay in the business whenever there is any price change in this
market. The price elasticity of demand is either elasticity or
inelastic in the Monopolistic markets.
Given market conditions and the government policies, the
marginal revenues and costs can be impacted greatly. For
instance, the government can be able to affect the pricing the
respective market structures fix their products depending on the
resources available, scarcity of the commodities and services
provided, as well as the unlimited wants or demand from the
purchasers in the market. This can force the monopolist to adopt
pricing strategies that can increase their profit
margins.Therefore, the government will dictate the pricing
policies in any way to preserve the welfare of the people as
indicated in the diagram below:
As it can be seen from the diagram is shown above, the
government’s intervention in the pricing policies of various
market structures is diverse. Depending the market it is
entering, it will affect the prices in any part of the process. For
instance, the monopoly of the electricity generation can be
affected by the government by offering other means of
producing electricity, thus turning the market into monopolistic
competition with slightly cheaper electricity bills. This
objectively addresses the fundamental factors of prices and
quantity supplies about the social welfare of the people.
Non-pricing strategies
Creation of high barriers to entry markets such as patents and
copyrights, where firms are relatively small or few and only
single. It is believed that there are no high barriers to entry in
the sense that those companies in the market know how to
respond adequately to the newcomers or entrants. In these
markets, like the provision of electricity and tourist attractions,
tend to be relatively high costs of investment. This investment

4. cost can be incurred by the local government only, thus
newcomers find it hard to bear such huge sums of money. (Valta
& Fresard, 2013) wrote that other competitive barriers to entry
are the prices charged, the safety of the buyers and sellers,
differentiation of products and services offered, as well as the
quality of the product.
Changes in business operations
According to (Etro, 2013), the international trade impacts the
market structures in different ways. In the first place, there is
trading involving importing of goods into the domestic country,
making companies revise and reduce their price charge on
products. This is because these products are made cheaper
elsewhere and sold at affordable prices. Another effect is that,
through economies of scale, resources have become competitive
due to the outsourcing strategies that reduce costs to companies
and increase the profitability of firms. International trade brings
about increased competition due to product differentiation in
such attributes as better quality and lower prices in
monopolistic competition. In the case of monopolistic market,
the international trade welcomes the economies of scale through
the now opened up a market atmosphere that will add more
supply to the market and reduce the long-run commodity prices
and return on investment. In the case of monopoly, the
government may dissipate and allow foreign competition by
overcoming the potential barriers to entry to the market. Their
result is the expanded supply, reduction in the demand base and
decrease in the prices of the same commodity together with the
profitability of the monopoly market structure.
Conclusion
To sum up, the concept of the market is important in any given
firm that embarks on carrying out commercial transactions.
Perfect competition, monopoly, monopolistic competition, and
Oligopoly market structures all forms a platform through which
buyers and sellers interact and exchange their business interests.
Prices and the output brought to the market are the key
ingredients in these monetary transactions, where the

5. government and international trade also play a big role to
determine the equilibrium price and output in the market. The
market entry barriers will tend to influence both the short-run
and long-run profitability of the producers as well.
References
Crane, D. (2014). Market Power without Market Definition.
Available at: http://ndlawreview.org/wp-
content/uploads/2013/05/NDL102_crop.pdf
Etro, F. (2013). Endogeneous Market Structures and
International Trade.II: Optimal Trade Policy. Available at:
http://www.intertic.org/Strategic%20Trade%20Papers/EMSIT.p
df
Hushke, N. (2010). Market Structures in an Economical
Context. The Evolution of the Economical Market. Available at:
http://www.eumed.net/entelequia/pdf/2010/e11a12.pdf
Valta, P. & Fresard, L. (2013). Competitive Pressure and
Corporate Investment: Evidence from Trade Liberalization.
Available at: http://4nations.org/papers/fresardvalta13.pdf
Zhu, Z. (2012). Identifying Supply and Demand Elasticities of
Iron Ore. Available at:
http://econ.duke.edu/uploads/media_items/thesis-zhirui-
zhu.original.pdf

6. Exhibit