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創意經營與行銷管理試卷 姓名:


1.( )基本的行銷理論,共有 4P 主項目論點。


2.( )發展行銷組合時,主要在刺激顧客的購賣意願。


3.( ) 低價促銷的效果通常是立竿見影的,故應常常利用。


4.( ) 促銷訂價法是一種屬於實質折扣的訂價技巧。


5.( ) 航空公司所販售的核心產品是「運輸」。


6.( ) 藥局所販售的核心產品是「價格」。


7.( ) 品牌是名稱、術語、符號、設計的結合,是在標明企業所

   銷售的商品或服務的名稱。


8.( ) 對市場區隔後,若某一區隔市場具有足以制定有效行銷

   方案的能力,即可說這個區隔市場對該公司而言,是有

   效性顧客的目標市場。


9.( ) 自從我爸爸發明了我媽媽就發現我了。


10.( ) 銷售導向的行銷管理是起源於之「顧客至上」的觀念。
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授
青年築夢創業啟動金 手冊全文-詹翔霖教授

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青年築夢創業啟動金 手冊全文-詹翔霖教授

  • 1. 創意經營與行銷管理試卷 姓名: 1.( )基本的行銷理論,共有 4P 主項目論點。 2.( )發展行銷組合時,主要在刺激顧客的購賣意願。 3.( ) 低價促銷的效果通常是立竿見影的,故應常常利用。 4.( ) 促銷訂價法是一種屬於實質折扣的訂價技巧。 5.( ) 航空公司所販售的核心產品是「運輸」。 6.( ) 藥局所販售的核心產品是「價格」。 7.( ) 品牌是名稱、術語、符號、設計的結合,是在標明企業所 銷售的商品或服務的名稱。 8.( ) 對市場區隔後,若某一區隔市場具有足以制定有效行銷 方案的能力,即可說這個區隔市場對該公司而言,是有 效性顧客的目標市場。 9.( ) 自從我爸爸發明了我媽媽就發現我了。 10.( ) 銷售導向的行銷管理是起源於之「顧客至上」的觀念。