Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Questionnaire summary
1. Questionnaire summary
I found out that most people wear perfume and most people prefer to
have a different perfume at night to during the day. Most people
would rather just have an evening perfume instead of a day perfume.
80% of the people I interviewed said they would want to buy the
perfume more if it was in a stylish bottle.
The brand name perfumes were more popular than celebrities
perfumes. They said they preferred the brand perfumes because they
have been around for longer and are more expensive. The most that
people would pay for a bottle of perfume is £30-40.
The product name ‘Secrets’ was most popular of the choices I
provided and so was this style of font.
The brand name is summer
Based on the findings of my questionnaire I will be creating a night
perfume called ‘Secrets’ with the brand name and it will cost £35 retail.
My advert will include a model instead of a celebrity because I believe
this will appeal more expensive to my target market.