Most of us remember the first time we experienced a live music event. We remember when it was and how it felt...it truly was an experience. While it's difficult to predict exactly what the future holds for mobile music, it's clear that mobile technology will alter the way we experience music. Join us as we explore how the trends we see today will shape the future of live music for fans, artists, and promoters alike.

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THE PHONE YOU BUY 2 YEARS FROM
NOW WILL MAKE CONCERTS AMAZING
A Look Into How Mobile Technology Is Changing Live Music For Fans, Artists, & Promoters
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
@JustonWestern
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ROADMAP
•Background On Juston
•Inspiration For This Talk
•Why Mobile’s Great For Live Music
•Lessons From NOLAED
•History of Mobile
•What’s Important For Fans, Artists, & Promoters
•Juston’s Voodoo Fest 2013
•Where’s The Opportunity
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
2 @JustonWestern
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BACKGROUND ON JUSTON
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
3 @JustonWestern
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INSPIRATION FOR THIS TALK
Deli Radio iPhone App: http://m.deliradio.com
Intersection Of Passions For Tech & Music
• Bring Attention Back To Local Bands
• Inspire People To Get Out
• Music Uploaded By Artists, Royalty Free
• Fill Void Left By MySpace
• So Much Opportunity In Mobile For Music
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
4 @JustonWestern
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WHAT MAKES MOBILE GREAT
FOR LIVE MUSIC?
• Capture The Moment
• Share The Moment
• Enhance The Moment
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
5 @JustonWestern
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LESSONS FROM NOLAED
New Orleans Electronica Digest Years From 2001 - 2005
• People Crave Music Information
• Technology Changes Behavior & Beliefs
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
6 @JustonWestern
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MOBILE TECH 10 YEARS AGO
Realities:
• Utility-Belt, Multi-Device Environment
• Digital Camera, Voice Recorder, Video Camera
• SMS As Communication
• Minuscule Data Capabilities
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
7 @JustonWestern
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MOBILE TECH 5 YEARS AGO
Realities:
• Devices Begin To Converge
• Phone Can Replace Some Devices, Albeit Poorly
• Social Networks Gain Mobile Traction
• Proliferation Of Data Plans
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
8 @JustonWestern
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MOBILE TECH TODAY
Realities:
• All-In-One Device Dream Realized
• Specialized Mobile Social Platforms Emerge
• Digital Music The Norm
• 3G Data Plans Common & Affordable
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
9 @JustonWestern
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MOBILE TECH 2 YEARS FROM NOW
Realities:
• Ubiquitous & Reliable 4G Connections
• Wi-Fi at Concert Venues
• HD Video Cameras On Devices
• Enhanced GPS & Location Capabilities
• Longer Battery Life
• NFC For Context-Specific Actions
• Heavy Lifting Done Server-Side
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
10 @JustonWestern
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WHAT’S IMPORTANT FOR EACH?
Why Would Each Of These Audiences Care About Mobile Tech?
Fans Artists Promoters
• Relive The Moment
• Building The Brand
• Growing The Business
• Connect With Other
Fans
• Pleasing The Fans
• Delighting The
Customers
• Making Money
• Connect With Artists
• Leaving A Legacy
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
11 @JustonWestern
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JUSTON’S
VOODOO FEST 2013
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
12 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
13 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
14 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
16 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
17 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
18 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
19 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
20 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
21 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
22 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
24 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
25 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
26 @JustonWestern
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Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
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WHAT MAKES MOBILE GREAT
FOR LIVE MUSIC?
• Capture The Moment
• Share The Moment
• Enhance The Moment
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
28 @JustonWestern
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WHERE’S THE OPPORTUNITY?
• Embrace Mobile, Don’t Restrict It
• There Are No Sacred Cows
• Don’t Assume The Incumbents Execute First OR Best
• Niches Are Profitable
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
29 @JustonWestern
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30. THANK YOU
Juston Western, Director of Delivery
281-377-6319 | juston@chaione.com
@JustonWestern
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