From Goya To Google: Traditional Design Principles at Work On The Web
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... Or, "Everything I needed to know about Web Design I learned in Art History Class". Corey will show how traditional art utilizes foundational design principles and discuss how we use these ancient techniques for success on the web.
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From Goya To Google: Traditional Design Principles at Work On The Web
- 4. Principles of Design Proportion, Unity, Variety, Balance, Direction, Pattern Elements of Design Line, Shape, Direction, Size, Texture, Color, Value
- 5. WHO CARES?
- 6. STOPIMITA-TING staying up on trends is cool, but learn the basics
- 7. Principles of Design Proportion, Unity, Variety, Balance, Direction, Pattern
- 8. PROPORTION Proportion is a measurement of the size and quantity of elements within a composition. Beginning with the Renaissance, artists recognized the connection between proportion and the illusion of 3-dimensional space.
- 9. Andrew Wyeth – Christina’s World
- 14. UNITY (HARMONY) Unity or harmony is the quality of wholeness or oneness. The arrangement of elements to create a feeling of completeness.
- 15. Georges Braque – Harbour In Normandy
- 16. Grant Wood – American Gothic
- 20. VARIETY (CONTRAST) The differences which give a design visual and conceptual interest: notably use of contrast, emphasis, difference in size and color. Contrast to show difference and diversity in an artwork by combining elements to create interest.
- 21. Joan Miro– Blue II
- 22. Salvador Dali – Dream Caused By The Flight Of A Bee
- 23. Kasimir Malevich – Suprematism NR. 58
- 27. BALANCE Balance is arranging elements so that no one part of a work overpowers, or seems heavier than any other part. The three different kinds of balance are symmetrical, asymmetrical, and radial.
- 28. Salvador Dali – The Last Supper
- 29. Wassily Kandinsky – Autumn in Bavaria
- 30. Roger De La Fresnaye – Village at the Waters Edge
- 34. DIRECTION (EMPHASIS) Direction is the visual path our eye will follow. Emphasis refers to the object or element which first catches our attention.
- 35. Francisco Goya – The Shootings of May 3rd 1808
- 36. Umberto Boccioni – Dynamism of a Soccer Player
- 37. Lyonel Feininger – Zirchow VII
- 41. PATTERN (RHYTHM) Pattern and rhythm is showing consistency with colors or lines. It can indicate movement by the repetition of elements.
- 42. Andy Warhol – 200 Campbell Soup Cans
- 43. Gustav Klimt – The Tree of Life
- 44. Piet Mondrian – Composition with Red, Yellow and Blue
- 48. <FIGHT>
- 49. DESIGN IS ART
- 50. ARTISTS vs DESIGNERS http://www.flickr.com/photos/zsuggs/ http://www.flickr.com/photos/pietel/ WHICH SIDE ARE YOU ON?
- 51. MY ARGUMENT Stop romanticizing it; let’s talk about Professionals Designers & Artists shared goal; Communication We all work under constraints We use the same tools to reach our goal Labels are stupid
- 52. </FIGHT>
Editor's Notes
- Thanks: BOALT, Jackson, you. How many designers? How many artists?
- Our agenda for the next 30 – 40 mins
- Ironworks – Who, Where, ClientbaseMe – WV – got into design thru punkrock – DIY – MWC art program – traditional – segue into principles
- Language of visual communication
- What does this mean to US web folk?Raise your hand if you’ve ever had to discuss visual designGet a visual languageMake the logo biggerMiscommunicationsAnother way… flip
- Imitation – blame css galleries – designers that copy without understanding “why” things look good Any questions?
- Set up. Principle, Art, Websites. “Spot the Principle”
- 2-d prop and 3-d prop. Proportion creates a feeling of futility, distance & separation. Proportion = powerlessness
- Combo of 2d objects in 3d space
- Typography utilizes proportion
- Pop Quiz: how does this composition use proportion well?Proportion is a relationship issue.
- Unified composition is about completion … not tension. Uses 3rds for layout
- Unity can be content, or portions of a composition. Classic study of Unity of Shape. Subconsciously “looks nice” picking up on these unified shapes.
- Unity does not have to be subtle and quiet. It can be that everything is LOUD.
- How is unity used (or not used) in this example? This looks like it was designed by a dozen diff people who couldn’t see each others work.
- Groupings, calls to action, important stuff. Disassociated from other items.
- Need to find new example
- Groupings of similars, variety between them
- Creates a large amount of interest
- At the forefront of the ‘large bkgd’ trend which has become very popular. Variety b/t floral illustrations and tactile paper creates both a divide and a balance
- Pop quiz: why is this design unsuccessful?
- Grid-based design
- Symmetrical balance is rare on the web and in art
- Asymmetrical balance
- Web-friendly art. Look at cubist and futurist paintings for inspiration. Geometric and removed from realism.
- Nearly symmetrical balance
- How you direct attention, how you communicate focus on important items. It is pleasing to be drawn in to a composition.
- Futurism deals with motion
- Using both hue and line to draw the eye
- This is pushing design forward. Natural transitions of content areas. Like a house with an open floor plan.
- Dominating figure becomes almost secondary to the logo and navigation
- Your turn, show me how direction is used here. The black threads subconsciously lead your eye around
- Backgrounds, groupings,
- Single item, not interesting. Duplicated 200 times, pretty interesting.
- Renewal of this style due to twitter. Patterns create groupings.
- Separation of each content piece, but the eye groups together similar ones.
- At least 3 patterns going on here, what are they?Pattern of circles in the header creating a field, pattern of content boxes in the bottom creating rigid content. Pattern of info boxes across top.
- Design is about constraints. Needs to satisfy business requirements AND aesthetic requirements