A unique DEI program for a lasting impact. Tell me and I'll forget, show me and I may remember, involve me and I'll understand.

1. THE DIVERSITY EQUITY AND
INCLUSION EXPERIENCE

2. Background:
Organizations are not there yet when the workforce and the top are a good reflection
of the population. It is not enough to 'bring in' people from other backgrounds. They
need to feel accepted, valued and, above all, free.
Only then will they dare and want to express themselves, and the organisation can
benefit from all those different perspectives.
Diversity is that everyone is invited to the party but only if you are incusive everyone
also want to dance.
But who is throwing the party?
7 vinkjes - Joris Luyendijk

3. Principles:
Tell me and I’ll forget, Show me and I may remember, Involve me and I’ll understand
DEI is consciousness and behavioral change
Consciousness and behavioral change by*:
• external incentive -> often not lasting
• intrinsic motivation -> lasting if consistent
Behavior change takes an average of 66 days**
Change consciousness and behaviour among current and next generation of
employees for a sustainable future
* University Groningen 2015
** University College of London 2009

4. The Let’s Creaid DEI Experience
The experience consists of 4 building blocks:
1. DIVERSITY
• Interactieve kick-off and workshop
• Opent ogen
2. EQUITY
• Online challenge
• A Mile in my Shoes
3. INCLUSION
• An open ear
4. INCLUSION & ACCESS
• Who is throwing the party?

5. The Let’s Creaid DIVERSITY Experience
Week 1 – 2 - Diversity
- Kick off with DEI presentation; the why, impirtance and benefits for your
people, society and the organization
- our society -> demographics, changes, development
- our bubble -> DEI facts and interactive discussion on statements
- our company -> Company’s DEI data and the why for DEI
- Expectations of participants
- guided session where participants write down their expectations, benefits
and desired learnings.

6. The Let’s Creaid DIVERSITY Experience
Week 1 – 2 - Diversity
- Opens eyes - diversity experience (groups 8 – 12)
- Tailored to the organization, culture and values
- Making impact together with a different group from society
- during the impact activity connecting with each other and having informal
conversations
- opens eyes; a new perspective on society
- Diversity coffeetables
- Participants will engage in guided discussions about experiences, insights
and perspectives.

7. The Let’s Creaid EQUITY Experience
Week 3 – 8 – Equity – part 1
- The Equity Online Challenge:
- 1 or 2 DEI-related assignments every week through online platform:
- theme related
- company related
- personal related
- ranging from view YouTube video to interbiew ERG/diverse employee
- online sharing of experiences, insights and stories; interactive with other
participants (monitored)
- based on engagement and interaction surprise prize -> lunch with CEO

8. The Let’s Creaid EQUITY Experience
Week 3 – 8 – Equity – part 2
- A mile in my shoes – last day
- participants get and wear shoes from other people like refugee, LBGTQI,
multicultural
- while walking 1 mile they listen to the story of the shoes' owner
- afterwards guided plenary coffeetalk on insights and experiences

9. The Let’s Creaid INCLUSION Experience
Week 9 – Inclusion
An open ear
- a personal experience is written down anonymously
- personal experience can be anything, for instance my dad was an alcoholic
- half of the participants pick the card that touches them
- pairs engage in a conversation about the personal experience
- afterwards plenary session about experiences and insights

10. The Let’s Creaid INCLUSION & ACCESS Experience
Week 10 – Inclusion and access
Who is throwing the party?
- the stqrting point is in the participants DEI dairy
- on an individual, team and plenary level find answers to:
• what do all the experiences of the past period mean to:
• them personally
• their team
• the organization
• what are areas for improvement
• what are they themselves going to change
• what wishes and pre-conditions from the organization do they have
• Review of past experience; the learnings and insights and announcement of
surprise prize and winner

11. The Let’s Creaid DEI Experience
RESULT:
Current and next generation of people:
Personal - a new perspective on society and a wealth of diverse stories that
broadens their view
Professional - identify themselves areas for improvement and development as a
person and at team level.
Organization:
‘ball book’ for the organization with insights, advice, wishes and pre-conditions
regarding DEI, initiated by your people!
Shall we dance?

12. The Let’s Creaid DEI Experience
Upon completion 2 evaluation moments:
1. feedback/evaluation/effect with participants immediately after completing
the experience
2. Effect measurement
a. within team/organization after 2/3 months and fond answers to ‘Who is
throwing the party?’
b. comeback moment with participants about their experiences and
progress