Currently the student market is a thriving segmented area which is constantly changing and moving and is proven to be highly profitable. They might lead a fast paced lifestyle but don’t be fooled! They are very careful with the expenditure and can loose interest at a click of a finger. So it is crucial that business’s adapt to maintain interest, and demand through their marketing. Fortunately there are some key tools which will help gain and retain students.

1. 2011 By George Williams THE DETAIL, ARTWORK AND INFORMATION IN THIS PRESENTATION REMAIN THE INTELLECTUAL PROPERTY OF CFL UNAUTHORISED COPYING OR REPRODUCTION, IN WHOLE OR IN PART, WILL RESULT IN PROSECUTION Accessing Students ! How the Leisure and Licensed Trade can target Students

2. Contents The Issue Overview Current Pub / Bar discount cards x2 Student Discount Retailers x4 Student Discounts Food/Drink Student Discounts Music/ Entertainment Student Discounts Online Student Competitions Supermarkets Student Competitions Retail So how can we target them? Sales promo PR Free Gifts Identify Opposition Social Media Establish a relationship Competition Sponsorship How we can implement them? Sales promo PR x2 Free Gifts Identify Opposition x2 Social Media Establish a relationship x4 Using existing data Competitions Sponsorship About us CFL Student Promotions Clients

3. Currently the student market is a thriving segmented area which is constantly changing and moving and is proven to be highly profitable. They might lead a fast paced lifestyle but don’t be fooled! They are very careful with the expenditure and can loose interest at a click of a finger. So it is crucial that business’s adapt to maintain interest, and demand through their marketing. Fortunately there are some key tools which will help gain and retain students. The Issue!

4. Overview - Students alcohol , smoking, socialising , loud, lazy, daytime television, lye-ins, last minute work, deadlines, music , sports teams , games consoles, cinema, student loan , overdraft, bursary, fashionable , dirty/ grubby, fast food, clubs, bars, music , freebees , boredom, graduate, undergraduate, masters, laptop, mobiles, contract, cheap , creative, friendly , microwave, late nights, couples, quirky , travel, trains, bus, bags, holidays, summer, part time jobs, student union , student president, student radio, student television ,frequent social media, internet, games , outgoing, student cards.

40. About Us Having been around since 1984, there isn't much we don't know about direct marketing and to the leisure industry in particular. We've seen the industry go through some major changes in our time. CFL have provided unique, effective and relevant direct marketing solutions to our customers, using a product portfolio covering all aspects of direct marketing - from Direct Mail to Digital Marketing. We have developed an extensive client portfolio by adapting our marketing solutions for industries as varied as Recruitment Consultants, Charities and Retail Chains - consistently providing outstanding response. Possessing that rare combination of operational experience, marketing flair and industry knowledge, our dedicated client services team will custom build a solution to fit any given brief or requirement.

41. Student Promotions

42. Student Promotions

43. Student Promotions

44. Student Promotions

45. Student Promotions

46. Student Promotions

47. Student Promotions

48. Clients - Pub/bar Chains

49. Clients - Nightclubs

50. Clients - Independent Venues

51. Clients - Leisure

52. Clients - Enterprise Brands

53. Clients - SME’s/Charities

54. Web: www.cflmarketing.co.uk Email: sales@cflmarketing.co.uk Phone: +0044 (0)1225 782699 Contact Us