Presentation by Christos Floros, Partner at Lingua Greca Translations, at the 54th annual conference of the American Translators Association in Denver in 2013. The global casino and betting industry has a net worth of over $125 billion. The exploding demand for online gambling products in many languages has opened a very lucrative market for gambling translations. Yet, most translators have mixed emotions about this field: they either believe it’s too simple (it’s not) or too difficult (not with the right experience). This session will focus on gambling translation terminology and techniques. Participants will be given an overview of the various casino games and types of sports betting, ideas on finding potential clients and tips about tackling jargon.

1. Going all-in
ST-9, American Translators Association
54th Annual Conference, November 9, 2013
Christos Floros

2. Lingua Greca
Translations
Information Technology, Medical, Telecommunications
Gambling
WWW.LINGUAGRECA.COM/BLOG

3. WHAT IS GAMBLING TRANSLATION?
TRANSLATION OF GAMBLING PRODUCTS & SERVICES FOR A WIDER, GLOBAL AUDIENCE

4. EXAMPLE 1
ROULETTE

5. EXAMPLE 2
BLACKJACK

6. LET’S MAKE A DISTINCTION
BETWEEN OFFLINE AND ONLINE GAMBLING PRODUCTS & SERVICES

7. OFFLINE GAMBLING TRANSLATION
MORE DIFFICULT TO BREAK INTO

8. online gambling translation
Much easier to break into

9. ONLINE GAMBLING TRANSLATION
GLOBAL AUDIENCE - TRANSLATIONS ARE NEEDED

10. ONLINE GAMBLING TRANSLATION
GLOBAL AUDIENCE - TRANSLATIONS ARE NEEDED
FOR 4 PEOPLE TO PLAY
!
4 LOCALIZED VERSIONS ARE REQUIRED

11. You should go all-in...
The
market is
expanding

12. You should go all-in...
It’s fun & exciting

13. You should go all-in...
It’s lucrative

14. You should go all-in...
It’s expanding
It’s fun & exciting
It’s lucrative

15. HOW TO DO IT
WATCH GAMBLING MOVIES

16. HOW TO DO IT
READ GAMBLING BOOKS

17. HOW TO DO IT
PLAY THE GAMES

18. HOW TO DO IT
RESEARCH EVEN FURTHER
BOOKS TV SHOWS BLOGS MAGAZINES ONLINE LESSONS

19. CORRECT USE OF TERMINOLOGY
WILL DIFFERENTIATE YOU FROM THE COMPETITION
ΜΠΑΣΤΟΥΝΙ

20. HOW TO DO IT
ATTRACT CLIENTS BASED ON KNOWLEDGE OF THE GAMES AND THE MARKET

21. CORRECT USE OF TERMINOLOGY
WILL DIFFERENTIATE YOU FROM THE COMPETITION
PLACE A BET
ΠΟΝΤΑΡΩ ΣΤΟΙΧΗΜΑΤΙΖΩ

22. LOCALIZE CAREFULLY
YOUR TARGET IS TO MAKE THE PRODUCT ATTRACTIVE TO YOUR COUNTRY

23. NEVER BLUFF ABOUT YOUR EXPERTISE
SOMEONE WILL CALL YOUR BLUFF AND YOU’LL LOSE...

24. NEVER BLUFF ABOUT YOUR EXPERTISE
SOMEONE WILL CALL YOUR BLUFF AND YOU’LL LOSE...
THE CLIENT THE GAMBLERA FELLOW TRANSLATOR

25. Gambling translation
is...
Funnier than you think
Easier than you think
More rewarding than
you think

26. QUESTIONS PLEASE

27. CREDITS
Slides 12, 19, 20, 28, 29 : All logos & images copyright of their respective owners!
© Lingua Greca Translations 2013!
THANK YOU FOR ATTENDING
SEE YOU IN CHICAGO!
#ATA55